Sponsorship & Marketing
SFX CONSOLIDATES BRAND
SFX Entertainment has consolidated its 14 sports marketing and management agencies under the formal moniker SFX Sports Group.
USBL SIGNS 3 YEAR SHOE AND APPAREL AGREEMENT
Citizens Capital Corp, a holding company which acquires and/or develops operating entities, has announced that its SCOR Brands Inc. subsidiary has signed a three-year sponsorship and marketing agreement to become the official basketball shoe and apparel company of the United States Basketball League.
EURO 2000 FINANCE BLOW FOR DUTCH AFTER RESEARCH
Euro 2000 will be less profitable for co-hosts the Netherlands than originally thought, research has indicated.
EXTREME ALLIANCE FORGED
Extreme Interactive and Nirve Sports have formed an alliance over the distribution of sports programming.
SEPANG F1 TRACK BOOSTS MALAYSIAN ECONOMY
THE RM286 million used to build the Sepang F1 Circuit which hosted the inaugural Petronas Malaysian Grand Prix in October has greatly benefited the Malaysian economy, according to a research study by Universiti Malaya.
BOLOGNA CHIEF’S BUSINESS-LIKE APPROACH
Italian club's prospectus will aim at investors rather than fans, according to Patrick Harverson of British newspaper The Financial Times.
PRINCETON VIDEO IMAGE SIGNS AGREEMENT WITH CARDINALS FOR PRESEASONS
Princeton Video Image, Inc. the leader in electronic imaging, has announced the signing of an agreement with the Arizona Cardinals to use Princeton Video's proprietary L-VIS(TM) system during the 1998 NFL preseason.
DELTA AIR LINES SPONSOR SENIOR ATP
Delta Air Lines is to sponsor the ATP Senior Tour of Champions this year.
FLO SIGNS FOR UMBRO
Soccer sportswear manufacturer Umbro has added Norway striker Tore Andre Flo - who scored in last night's improbable 2-1 win against world champions Brazil - to its list of sponsored stars.
EBU WARNS ON FREE WORLD CUP TV FUTURE
Fans of the world's number one sport may miss out on the next World Cup on television because the rights may be bought up by pay-TV companies, the European Broadcasting Union (EBU) has warned.
CYCLING STEPS UP WAR ON DOPING
The International Cycling Union (UCI) has outlined a broad campaign to rid the sport of the scourge of doping following the scandals which plagued the Tour de France last month.
RIDDELL SPORTS GETS UMBRO SOCCER GEAR DEAL
Athletic apparel giant Riddell Sports Inc. has announced it has won rights to market team soccer apparel and equipment in the United States made by the British firm Umbro International Inc.
DAEWOO RENEWS SHOW JUMPING SPONSORSHIP
Korean car maker Daewoo have renewed their contract with the British Show Jumping Association at the Horse of the Year Show for the fourth year running.
EU’S FORMULA ONE MOVE UNLIKELY BEFORE YEAR END
The European Commission has said the results of a probe into how the Formula One championship and other big motor racing events are run was not expected before the end of the year.
TOYOTA HOPES TO JOIN F1 BY 2003
Toyota Motor Corp has said it will actively consider participating in Formula One racing, with hopes of making a debut on the circuit by 2003.
EU PROBE AFTER MEDIA PARTNERS COMPLAINT
European Union Competition chief Karel Van Miert is investigating a claim that UEFA and the English Premier League forced clubs to accept a new-style European club competition.
ACTION SPORTS IN EXTREME SPORT TALKS
California-based company, Action Sports International which manufactures, distributes and licences extreme and free sports products, has announced that it is currently in negotiations to acquire a leading extreme sports footwear and apparel manufacturer.
AVID SIGN LEVI DEAL FOR NEW LABEL
Avid Sportswear, a subsidiary of Golf Innovations Corporation has signed an agreement with Levi Strauss & Co. to supply all of the golf apparel under the new Dockers Golf label.