Sponsorship & Marketing
CART goes Hispanic
Having failed to live up to expectations in Europe, CART has launched its Hispanic Marketing Initiatives aimed at raising the profile of the sport in Mexico.
CART goes Hispanic
Having failed to live up to expectations in Europe, CART has launched its Hispanic Marketing Initiatives aimed at raising the profile of the sport in Mexico.
MotoGP orders Chinese
Motorcycling franchise the MotoGP is moving into China after an agreement was reached to build an expansive new circuit in the country.
MotoGP orders Chinese
Motorcycling franchise the MotoGP is moving into China after an agreement was reached to build an expansive new circuit in the country.
Sportfive kicks off Euro 2004 package
Sports rights agency Sportfive has named cleaning systems company KC$rcher as the first customer of its perimeter advertising package for EURO 2004 qualifying games.
Sportfive kicks off Euro 2004 package
Sports rights agency Sportfive has named cleaning systems company KC$rcher as the first customer of its perimeter advertising package for EURO 2004 qualifying games.
Wigley joins Sportev
Former Prisma executive Jon Wigley has joined online video publishing firm Sportev.
Wigley joins Sportev
Former Prisma executive Jon Wigley has joined online video publishing firm Sportev.
Sponsors ‘must protect themselves’
Businesses that sponsor sports events must act to protect their investment from the activities of ambush marketers, say lawyers at Addleshaw Booth & Co, one of the official sponsors of the Commonwealth Games.
Sponsors ‘must protect themselves’
Businesses that sponsor sports events must act to protect their investment from the activities of ambush marketers, say lawyers at Addleshaw Booth & Co, one of the official sponsors of the Commonwealth Games.
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Businesses that sponsor sports events must act to protect their investment from the activities of ambush marketers, lawyers at Addleshaw Booth & Co, one of the official sponsors of the Commonwealth Games.
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Businesses that sponsor sports events must act to protect their investment from the activities of ambush marketers, lawyers at Addleshaw Booth & Co, one of the official sponsors of the Commonwealth Games.
Adidas ends Kobe sponsorship
Sports apparel giant adidas-Salomon has decided not to extend its sponsorship deal with basketball star Kobe Bryant.
Adidas ends Kobe sponsorship
Sports apparel giant adidas-Salomon has decided not to extend its sponsorship deal with basketball star Kobe Bryant.
TNSSport launches new research product
TNSSport, the company formed two months ago from the takeover of Sponsorship Information Services (SiS) by Taylor Nelsson Sofres, has launched the first continuous sports market research product targeted at football.
TNSSport launches new research product
TNSSport, the company formed two months ago from the takeover of Sponsorship Information Services (SiS) by Taylor Nelsson Sofres, has launched the first continuous sports market research product targeted at football.
Natwest renews ECB sponsorhip
The England & Wales Cricket Board (ECB) has announced that Natwest will continue to sponsor the one-day international competition (The NatWest Series) and the new three-match one-day event (The NatWest Challenge) until 2005.
Natwest renews ECB sponsorhip
The England & Wales Cricket Board (ECB) has announced that Natwest will continue to sponsor the one-day international competition (The NatWest Series) and the new three-match one-day event (The NatWest Challenge) until 2005.