Sponsorship & Marketing
HP takes pole position
The BMW WilliamsF1 team will sport a new look at the British Grand Prix after major sponsor Compaq undergoes a major rebranding.
ESPN’s soccer success
Soccernet, the Disney-owned online football network, recorded the highest ever traffic numbers by an ESPN.com content division during its coverage of the World Cup, sportbusiness.com can reveal.
ESPN’s soccer success
Soccernet, the Disney-owned online football network, recorded the highest ever traffic numbers by an ESPN.com content division during its coverage of the World Cup, sportbusiness.com can reveal.
IEC agrees Gunners deal
Swedish-based marketing agency IEC in Sports has signed a TV distribution deal with English soccer club Arsenal.
IEC agrees Gunners deal
Swedish-based marketing agency IEC in Sports has signed a TV distribution deal with English soccer club Arsenal.
PGA signs aviation deal
Bombardier Flexjet has become the 'Official Private Aviation Solutions Provider for the PGA Tour and Senior PGA Tour'.
PGA signs aviation deal
Bombardier Flexjet has become the 'Official Private Aviation Solutions Provider for the PGA Tour and Senior PGA Tour'.
UEFA looks to the future
Hot on the heels of the World Cup, European soccer chiefs will turn their attention next week to the next major event on the sport's calendar - the 2004 European Championships in Portugal.
UEFA looks to the future
Hot on the heels of the World Cup, European soccer chiefs will turn their attention next week to the next major event on the sport's calendar - the 2004 European Championships in Portugal.
Patch was ‘bargain deal of year’
A leading executive at Octagon has hailed a £900 ($1,376/EUR1,402) sponsorship patch on a player at Wimbledon the 'bargain sports marketing deal of the year' after the match he was involved in became one of the most widely watched sports event in the UK.
Patch was ‘bargain deal of year’
A leading executive at Octagon has hailed a £900 ($1,376/EUR1,402) sponsorship patch on a player at Wimbledon the 'bargain sports marketing deal of the year' after the match he was involved in became one of the most widely watched sports event in the UK.
World Cup appeal spreads
Women's interest levels in the World Cup have rocketed, according to research conducted by McCann-Erickson.
World Cup appeal spreads
Women's interest levels in the World Cup have rocketed, according to research conducted by McCann-Erickson.
World Cup appeal spreads
Women's interest levels in the World Cup have rocketed, according to research conducted by McCann-Erickson.
Nike lifted by World Cup
Nike has won the World Cup marketing war against adidas, according to the UK-based football statistics business SportingStatz.
Nike lifted by World Cup
Nike has won the World Cup marketing war against adidas, according to the UK-based football statistics business SportingStatz.
Nike lifted by World Cup
Nike has won the World Cup marketing war against adidas, according to the UK-based football statistics business SportingStatz.
Volleyball set for boost
Beach volleyball is set for a major new marketing strategy as it builds towards the global exposure afforded by the Athens 2004 Olympic Games, according to the marketing firm recently signed to boost the sport.