Sponsorship & Marketing

UK-based Screenco have created a 21 metre wide LED banner at the 68,000-capacity stadium of German Bundesliga team FC Kaiserslautern using 21 Lighthouse LVP20 20mm pixel pitch modules.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Sportech PLC, the holding company for Littlewoods Leisure, the pools betting company it acquired in September 2000, has reported that its telephone and online sports betting customer base grew to over 208,000 registered customers in the six months to June 30.

SportsLine.com is expanding its offering of free fantasy football products.

German sportswear giant adidas will make significant strides by 2002, according to leading analysts at international investment bank Merrill Lynch.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Spending on gambling is expected to rise by 21 percent in the five years between 1999 and 2004, according to a survey carried out by UK-based market research company Mintel.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here

Financial services brand Discover Card has expanded its marketing tie-up with broadcaster ESPN for coverage of US college football.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

FILA Australia is under investigation by the Australian Competition and Consumer Commission (ACCC) over the distribution of its official AFL products.

Adidas-Salomon AG is expected to post solid second-quarter profit tomorrow but guidance on its US makeover and the impact of a weaker European clothing market will be key for the stock, according to analysts.

Intrade, the betting exchange for trading on major sporting events modelled on financial exchanges, has told sportbusiness.com how the system will work when it opens for trading tomorrow.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here

The Los Angeles Track and Field Organising Committee (LATFOC) filed a complaint against Coca-Cola North America in a Los Angeles court this week for damages allegedly suffered when a dispute over sponsorship led to the cancellation of the Powerade Indoor Track and Field Championships in Feburary at Staples Center.

The Association of Tennis Professionals (ATP) has hired the chief executive of advertising giant WPP and the chairman of Australian telecommunications company Telesra, to help sell its marketing and media rights following the collapse of its former commercial partner, ISL.

Sports marketing and sponsorship group Prism has been named as Land Rover's global sponsorship agency.

Advertising for some major sporting events such as Formula One could go up in smoke after the European Union (EU) unveiled new draft legislation for a Europe-wide ban on tobacco advertising.

FIFA will compensate the Spanish organisers and 12 clubs involved in the World Club Championship, postponed last week until 2003.

British online sports marketing firm e-comsport Group has signed a three-year contract with Italian Serie A football club Juventus for its skill-square game product.

The Australian Cricket Board (ACB) has agreed a new five-year sponsorship deal with Ansett Australia, the country's second-largest airline.

Indian batsman Sachin Tendulkar has signed a five-year contract worth an estimated 800m rupees ($17m) with sports management company WorldTel.