Sponsorship & Marketing

News Corp has agreed to buy World Sport Group's stake in Global Cricket Corporation, the joint venture company set up to sell the rights to the Cricket World Cups in 2003 and 2007.

News Corp has agreed to buy World Sport Group's stake in Global Cricket Corporation, the joint venture company set up to sell the rights to the Cricket World Cups in 2003 and 2007.

Soccer and athlete management agency Digital Sport has changed its name to Base Group following its recent purchase of Time Management Group (TMG).

Soccer and athlete management agency Digital Sport has changed its name to Base Group following its recent purchase of Time Management Group (TMG).

World cricket's governing body the International Cricket Council (ICC) says optimising commercial opportunities for international cricket is high on its agenda.

World cricket's governing body the International Cricket Council (ICC) says optimising commercial opportunities for international cricket is high on its agenda.

The latest SportBusiness Report, The Future of Sports Broadcasting Rights, will be published next month - and early orders can benefit from a special discount.

The latest SportBusiness Report, The Future of Sports Broadcasting Rights, will be published next month - and early orders can benefit from a special discount.

Motor sport and soccer hybrid, Premier1 Racing, has ended its deal with Swiss marketing company Global Sports Marketing (GSM) - but chiefs deny the move fuels speculation the series is on the verge of a permanent pit-stop.

Motor sport and soccer hybrid, Premier1 Racing, has ended its deal with Swiss marketing company Global Sports Marketing (GSM) - but chiefs deny the move fuels speculation the series is on the verge of a permanent pit-stop.

CART has increased its international television distribution after the US motor racing series' marketing partner Octagon CSI finalised rights deals in five new regions.

CART has increased its international television distribution after the US motor racing series' marketing partner Octagon CSI finalised rights deals in five new regions.

A major new study into soccer sponsorship examining the attitudes and perceptions of fans towards sponsorship has just been published.

A major new study into soccer sponsorship examining the attitudes and perceptions of fans towards sponsorship has just been published.

WPP chairman Sir Martin Sorrell has warned that a "pronounced recovery" in the advertising and marketing industry will not take place until 2004.

WPP chairman Sir Martin Sorrell has warned that a "pronounced recovery" in the advertising and marketing industry will not take place until 2004.