Sponsorship & Marketing
Jordan set for new sponsor
Formula One team Jordan says it is set to name a major new sponsor for the team within three weeks.
Tickets.com ‘pleased’ with 3Q results
Online ticketing provider Tickets.com has announced itself "pleased" with its revenue performance following the release of its third quarter financial results.
Warne sees Red with new venture
Australian cricketer Shane Warne has set up a new management company.
Melbourne on the Fast Track
Fast Track has been chosen to market the international broadcast rights for the 2006 Commonwealth Games, to be held in Melbourne.
FIBA looks for agency fix
Basketball's governing body FIBA has moved to improve its image by appointing a marketing and brand agency.
Visa signs TOP extension
Visa has extended its sponsorship of the International Olympic Committee (IOC) in a new deal running through until 2012.
Richards’ ‘job is safe’ says BAT
British American Tobacco (BAT) has denied the boss of its BAR Formula One team, David Richards, is facing the axe.
Octagon wins Euro 2004 deal
UEFA has confirmed sportbusiness.com's exclusive story that Octagon has sensationally won the non-European TV rights to UEFA's Euro 2004 tournament - beating hot favourites IMG.
New CL rights deals signed
TEAM Marketing has signed off two further TV rights deals for the next Champions League contract in Scandinavia and the Republic of Ireland.
Duo launch Avila Partners
A new US-based sports and entertainment company has been set up by two well-known advisors in the industry.
NFL joy as TV ratings soar
The NFL’s TV ratings have rocketed as the season hits the midway point – with average ratings up nine percent on last year.
UEFA’s pledge for Euro 2004
As UEFA prepares to unveil the winning agency bid for the non-European TV rights to Euro 2004, it has pledged to its commercial partners the tournament will be the best ever.
Sponsors add to FA’s woes
The pressure is building on the Football Association after the governing body's major sponsors expressed concern over the loss of chief executive Adam Crozier.
Gatorade goes global with NBA
Soft drinks brand Gatorade has agreed to expand its marketing tie-up with the NBA to a global level.
AIBA hires marketing duo
The International Amateur Boxing Association (AIBA) has appointed two experienced marketing agents to aid with its commercial activities.
UEFA meeting to reveal all
The UEFA Executive Committee meeting gets underway today with the TV rights distribution contract to one of its major properties top of the agenda.
Warner Bros wins Euro 2004 licensing deal
Warner Brothers Consumer Products has been selected by UEFA to be the exclusive global licensing agent for the 2004 European Football Championships, to be held in Portugal.
Scandinavian TV competing over CL rights
Competition for the new Champions League broadcast rights contract is hotting up in Scandinavia.