Sponsorship & Marketing

English Premier League soccer club Derby County has secured a new shirt sponsor: beer brand Marston’s Pedigree, which is brewed locally in Burton-on-Trent. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group:

Ever wanted information on former baseball players? A new web site aims to keeep fans informed.

CricInfo.com, the digital cricket information company, has told sportbusiness.com that it has as big a chance of renewing its internet broadcasting rights to English cricket despite competing bids from the BBC and Channel 4.

NFL club the Denver Broncos has signed a two-year outsourced managed hosting contract with internet managers AppliedTheory.

UK broadband TV company Video Networks has become the exclusive video-on-demand partner for England’s Premier League soccer league.

Former US President Bill Clinton wanted to be the $3 million man of Brisbane's Goodwill Games.

In recent years, the meteoric rise of technology, telecom and media (TMT) shares on the world's stock markets has changed the face of Formula One sponsorship. The recent downfall in the sector is now hurting the sport as it struggles keep sponsors.

Bob McClaren, the president of business operations at baseball club Houston Astros, will leave the franchise at the end of the season.

Figures released by national industry organisation Asociacion Brasilena de Telecomunicaciones por Suscripcion (ABTA) have shown that the number of pay-TV subscribers in Brazil rose by 3 percent in this year’s first quarter.

Financial services brand Discover Card has expanded its marketing tie-up with broadcaster ESPN for coverage of US college football.

The NFL Quarterback Club has made a financial investment in Canadian artificial grass manufacturers FieldTurf as part of a larger investment in the company by AIG Horizon Partners, LLC

Global sports marketing company Octagon has formed a strategic marketing partnership with the sports performance enhancement company LPG.

Attheraces, the new name for the Go Racing consortium backed by Arena Leisure, BSkyB and Carlton Communications, has appointed three additional members of the senior management team to supplement last month’s recruitment of marketing director Gavin Bisdee.

Sportsworld Media, the London-based sports marketing group, is rumoured to be on the brink of being appointed as the media and marketing agent for the Australian National Basketball League (NBL).

English soccer’s Premier League and Barclaycard have signed a two-year partnership deal with the British Tourist Authority designed to promote Britain as a top tourist destination.

The Malaysian Hockey Federation (MHF) is hoping to raise US$3 million (B

Satellite channel British Eurosport scored its highest ever TV ratings for its coverage of the World Athletics Championships from Edmonton, Canada.