Sponsorship & Marketing
NFL in interest level nose dive
Interest levels in the NFL have taken their biggest dip in nearly ten years, according to a major survey.
Miller gets the ticket
Steve Miller, the former director of global sports marketing at sports brand Nike, has been appointed to the advisory board of a ticketing solutions company.
ESPN+ shooting the hoops
ESPN's newly launched service in Argentina, ESPN+, has scored an early ratings success with its coverage of the World Basketball Championships.
Continental renews NY Marathon deal
Continental Airlines has renewed its sponsorship of the New York City Marathon by signing on as its 'official airline' until 2006.
Jets top NFL pay table
It is one of the biggest global sports brands - and now it has the payroll to match, after the NFL's New York Jets registered an annual wage bill of $87,343,231 (EUR88,908,016) - the biggest in the league.
Newcastle seeks new sponsor
English Premier League club Newcastle United is looking for a new shirt sponsor after NTL confirmed that it would not be renewing its contract with the club after the 2002/3 season.
Proactive expands
Soccer sports management and marketing agency Proactive Sports' marketing division has opened an office in London.
ISC signs drink deal
US motorsport promoter the International Speedway Corporation(ISC), has signed a long-term marketing deal with a leading sports drink firm.
Media Partners opens Asia office
Italian sports marketing firm Media Partners is to open a new office in Asia, it will announce this week at Sportel.
SRG slips into the red
Sports marketing firm Sports Resources Group (SRG) has blamed postponed and cancelled projects because of the economic downturn for half-year losses of £1.5m ($2.3m/EUR2.4m).
Holiday Inn sponsors RFU
Holiday Inn has signed a £1m ($1.56m/EUR1.58m) sponsorship deal with England's Rugby Football Union (RFU).
COO quits Media Partners
A senior executive at Italian marketing firm Media Partners is quitting.
S2 names top executives
S2, the sports marketing and PR agency, has appointed new senior staff to take the business forward.
Profit jump for Sportech
Sportech, the London-listed sporting group which runs the football pools in the UK, said pre-tax profits for the half-year to June 30 rose to £5.6million ($8.7m/EUR8.9m) - a 44 percent increase on last year.
FIFA in ambush success
FIFA says levels of ambush marketing at this summer's World Cup were down - but it still had to take legal steps against Visa over the unauthorised use of the World Cup trophy.
HR scheme launched
US employment firm the SourceOne Group has launched a range of 'targeted human resources services' for professional sports teams.
Betfair adds to marketing team
Rapidly expanding online betting venture Betfair.com has added to its marketing staff with two new appointments.
Poll result: sponsor deals to the rescue
Signing new sponsorship deals is the English Football League clubs' best way of finding new revenues following the collapse of ITV Digital, according to the latest sportbusiness.com research.