Sponsorship & Marketing

The English Football Association will today start the process of looking for a new chief executive after Adam Crozier resigned yesterday.

Shares in Formula One marketing firm the Podia Group have been voluntary suspended on London's Alternative Investment Market and its finance director suspended, as it initiates a probe into its licensing and merchandising division.

When England soccer star David Beckham appeared in the 'clean' surroundings of the Commonwealth Games opening ceremony wearing an adidas top detract or add to the buzz around the event?

Following the International Cricket Council's high-profile spat with players over a clash concerning sponsorship endorsements, we take a special look at the pros and cons of ambush marketing.

Puma has signed a deal with Major League Soccer to become the US domestic league's official match ball supplier.

Athlete representation and marketing agency SFX Sports Group, which includes England soccer captain David Beckham amongst its clients, has promoted one of its staff to a new senior executive post.

FIFA president Sepp Blatter has told sportbusiness.com the sponsorship programme for the 2006 World Cup could be complete by the new year.

The growth in popularity of televised tennis has seen it become the second most watched sport amongst European viewers at the expense of Formula One, according to new research from Sport+Markt.

FIFA president Sepp Blatter has confirmed to sportbusiness.com he will step down in 2006 and not fight another election for soccer's top job.

Sport Entertainment & Media (SE&M) has signed an eight-year agreement with Golden Gloves of South Africa to provide boxing television shows for the Supersport channel in Africa.

Former tennis ace Boris Becker faces the very real prospect of jail in his tax evasion case, despite pleading guilty.

Wireless communications giant Samsung has renewed its sponsorship of the Olympic Games.

Former German tennis star, turned sports marketing company chief, Boris Becker, appears in a Munich court today on the first day of his tax evasion trial which, if he is found guilty, could leave his facing a jail sentence.

SportsLine.com has reported a major profit boost thanks to its fee-based fantasy football product.

The fledgling Tennis Channel has appointed four new vice presidents to its management team.

UK-based sports marketing company Fast Track has taken on the management of new sailing event, Europrix.

Italian Serie A team AC Parma says visits to its official website have more than trebled since management of the site was taken over by MP Web - the new media arm of marketing company Media Partners.

The England Rugby Football Union (RFU) has publicly launched its official sole bid to host the Rugby World Cup 2007.