Sponsorship & Marketing
Octagon unit’s $58.4m loss
Interpublic, the parent company of sports marketing giant Octagon says it is 'continuing to assess its strategic alternatives' regarding its motorsport holdings, as it confirmed Octagon Motorsports has lost $58.4m this year.
NSL agrees to major facelift
Australia's National Soccer League (NSL) is facing a major revamp after its governing body agreed to restructure in the face of mounting difficulties.
Adidas alters European structure
German sports brand adidas has brought together its UK and Benelux operations under one management team to form adidas Area North.
TNSSport highlights O2 success
Soccerscope, the research tool used by marketing agency TNSSport to track sponsorship effectiveness, has pointed to the rapid success of O2 - shirt sponsor of English Premier League side Arsenal.
Sino-Navigator charts course for China
Sino-Navigator Sports Business Ltd has secured a major long-term rights deal in China, becoming one of the first European marketing agencies to break into this rapidly emerging market.
Wales retains WRC finale
After securing a significant sponsorship deal, Wales has won its bid to secure the final stage of the World Rally Championship (WRC) for the next four years.
FIFA names retail partner
FIFA has named the German company KarstadtQuelle as a licensee for the 2006 FIFA World Cup.
Merger prompts name change
The home of NHL team the San Jose Sharks is to be renamed.
Euroleague Board holds first meeting
The newly appointed Board of the Euroleague has held its first meeting, formulating a number of strategies for the governance of the European basketball league.
Agencies battling for EAA contract
The European Athletic Association (EAA) has stated that it has already been contacted by 'several specialist agencies' with regard to its next marketing rights contract.
Yankees sign Giant deal
The New York Yankees are looking to build on their international following after signing a marketing and scouting deal with Japan's top baseball team the Yomiuri Giants.
Ducks sign new exec
NHL team the Mighty Ducks has recruited a new director of marketing.
Jordan set for new sponsor
Formula One team Jordan says it is set to name a major new sponsor for the team within three weeks.
Tickets.com ‘pleased’ with 3Q results
Online ticketing provider Tickets.com has announced itself "pleased" with its revenue performance following the release of its third quarter financial results.
Warne sees Red with new venture
Australian cricketer Shane Warne has set up a new management company.
Melbourne on the Fast Track
Fast Track has been chosen to market the international broadcast rights for the 2006 Commonwealth Games, to be held in Melbourne.
FIBA looks for agency fix
Basketball's governing body FIBA has moved to improve its image by appointing a marketing and brand agency.
Visa signs TOP extension
Visa has extended its sponsorship of the International Olympic Committee (IOC) in a new deal running through until 2012.