Sponsorship & Marketing

The results are in on the NFL's attempt to encourage interest in the Super Bowl amongst UK sports fans.

Golf equipment brand TaylorMade adidas has added Irish golfer Darren Clarke to its client list.

Sports PR agency Jardine Communications has been acquired by the event and sponsorship specialist Global Marketing Communications.

Falconhead Capital, the private investment firm which counts sports marketing agency IMG amongst its strategic partners, has acquired satellite-based communications firm Maritime Telecommunications Network (MTN).

Digital sports marketing business Shake Sports has acquired a 51 per cent stake in design agency Flame on Productions for an undisclosed fee in a move to further expand its creative offering to the b2b sports sector.

CART has received a boost in the run-up to the start of its new season after former champion driver Emerson Fittipaldi launched his own team.

West Nally, the seminal sports marketing agency which saw a host of the biggest names start their careers in the industry, is staging a reunion.

The Rugby Football Union (RFU) is launching a fan loyalty reward scheme developed in association with smart card specialists Teamcard.

Italian soccer team Inter Milan has agreed a three-year deal with Japanese communications company Dentsu for the development of the club’s business in the Far Eastern country.

The Evian Ladies European Golf Tour (LET) has appointed Ian Randell as its new chief executive.

Leading European basketball league the Euroleague has restructured its marketing department and launched a new division.

Digital sports agency, Aura Sports has announced the appointment of Richard Lee to the newly created post of UK sales director.

Sports marketing agency IMG has been bolstered by the news that US tennis star Pete Sampras is returning to its client roster.

Leading South African sport marketing firm the SAIL Group has appointed a new chief executive.

Aussie Rules team the Melbourne Demons has appointed a new chief executive officer.

Leading snooker player Ronnie 'The Rocket' O'Sullivan has potted a new five-figure sponsor deal which will see him carry branding on his arm - a first for the sport.