Sponsorship & Marketing
Coke goes back to college
Soft drinks giant Coca-Cola has signed a letter of intent to invest in and form a lucrative marketing partnership with College Sports Television (CSTV), the dedicated US network which launched yesterday.
Nike v adidas over James
Basketball's latest star LeBron James is at the centre of a multi-million dollar bidding war between Nike and adidas.
Morgan wins GEM promotion
Sponsorship agency the GEM Group has promoted its former client services director, Giles Morgan to the position of president of GEM London.
CART gets German 500 local TV
CART has signed broadcast deals to show the German 500 race to the domestic audience.
Tennis’ rebels with a cause
The support for the breakaway union in men's tennis is gathering steam according to the lawyer representing the newly formed International Men's Tennis Association (IMTA).
Lloyds TSB breaks new Frontiers
Lloyds TSB has appointed Frontiers Group UK Ltd to work on its new sponsorship programme.
FIBA unveils its new look
FIBA, the international governing body for basketball, has unveiled a new brand logo and corporate identity.
Bud targeting Beijing Olympics?
Anheuser-Busch, the brewing company which owns the Budweiser brand, is considering signing up as a sponsor of the 2008 Olympics to be held in Beijing.
FIFA Marketing’s new CEO
Michael Thomson has been appointed interim CEO of FIFA Marketing, following Patrick Magyar's decision to quit the post.
DirecTV packs in CSTV
CSTV: College Sports Television - the US network devoted to college sports - has signed a deal to add its offering to DirecTV's Sports Pack.
AFL unveils anti-corruption policy
The Australian Football League (AFL) has released a new anti-gambling and corruption regulations as the first step in developing a broad policy to protect the integrity of the game.
SMC bets on consolidation
Australian sports betting specialist, Sporting Management Concepts, and marketing and advertising agencies, Hall Of Fame Corporation and Hall Of Fame Media, have confirmed the two entities would be consolidated under a single banner, Sporting Management Concepts P/L (SMC).
NHL signs 10-year licensing deal
The Hockey Company, the sport's largest maker of equipment and apparel, has signed a 10-year agreement to manufacture and market National Hockey League (NHL) consumer products.
England win ‘boosts sponsorship’
The success of England's Grand Slam in the Six Nations rugby will have positive ramifications for sponsorship of the sport, according to an industry figure.
Could Lee replace Aigner?
UEFA's Mike Lee has emerged as a possible candidate to replace Gerhard Aigner as chief executive of the European soccer governing body.
Waller new Motorsports MD
Andrew Waller has become the latest managing director of the financially troubled Octagon Motorsports UK - replacing interim chief Michael Browning.
New Frontiers for Group
The Sporting Frontiers Group - formed three years ago by Simon Halden, the former chief executive of Sports & Outdoor Media International (SOMI) has changed its name as it broadens its horizons.
Irish Life renews rugby sponsorship
Financial services firm Irish Life & Permanent has renewed its sponsorship of the Irish national rugby union team.