Sponsorship & Marketing
FIBA sponsors sign up for more
Basketball governing body FIBA has been boosted by the signing of two major sponsorship renewal agreements.
Williams’ confirms anti-smoking deal
Formula One team BMW.Williams has confirmed a sponsorship first for the sport - an anti-tobacco brand.
WNBA feels the draft in union row
The Women's National Basketball Association (WNBA) has called off tomorrow's player draft due to the continuing inability to finalise a labour agreement with the players' union - a stand-off that could ultimately lead to the cancellation of the entire season.
Australia to host Expo
A number of major industry figures have confirmed they will attend and speak at the 2003 Telstra Football Trade Expo in Australia later this year.
Octagon Motorsport rebrands
The brand name Octagon Motorsports is being ditched in a bid to put distance between the separately run division of sports marketing giant Octagon.
Training in Goodform
A marketing company offering intensive training courses for those seeking careers in the sport industry has reported rocketing interest levels.
English FA’s TV tender
The English Football Association has released details on the tender process for its new domestic TV rights deal.
Campbell new Tigers’ CEO
Aussie Rules club Richmond has appointed Ian Campbell - a well known industry figure - as its new CEO.
Beattie signs with Puma
Rising English soccer star James Beattie has signed a boot and apparel deal with sportswear firm Puma.
YankeeNets looks East
The YankeeNets - owner of baseball's New York Yankees, the NHL's New Jersey Devils and the NBA's New Jersey Nets - has created a joint venture with a major Japanese newspaper in a bid to promote both its and other pro US sports in the region.
Leeds toast new shirt deal
Financially troubled English Premier League soccer team Leeds United has signed a major new multi-million dollar sponsorship deal - replacing outgoing shirt sponsor Strongbow.
Merrill Lynch signs with LAFC
Finance giant Merrill Lynch has teamed up with Miami-based soccer group the Latin America Futbol Corporation (LAFC).
Bayern’s Bundesliga threat
German soccer giants Bayern Munich has threatened to walk away from the Bundesliga should it be docked points over a secret EUR21.5m marketing deal between it and KirchMedia.
Industry makes the Connection
A new UK focused sport association, representing organisations involved in the sport industry has been launched following last night's Sport Industry Awards ceremony in London.
TMC SuperMoto deal
Promoter of the S1 SuperMoto World Championship has signed a TV deal with French broadcaster TMC.
CL TV ratings perform for winners
Television ratings for the second group phase of this year's Champions League - which is to be axed next season - were largely dictated by on-the-pitch performance according to new research by Mediametrie Eurodata.
FIFA scores financial surplus
Soccer world governing body FIFA has reported a major turn-around in financial estimates to deliver a SF115m ($82.54m/EUR77.34m) revenue surplus for the four year-cycle from 1999-2002.
Tennis Channel serves up ITF deal
The Tennis Channel - scheduled for launch later this year - has signed a rights deal with the International Tennis Federation.