Sponsorship & Marketing

The GEM Group's European division has been appointed to handle the marketing, PR and communications for two teams competing in sailing's Admirals Cup.

Alasdair Farrimond has been appointed as the new group marketing manager of Brands Hatch Circuits Ltd - formerly known as Octagon Motorsports.

Hundreds of industry figures from around the world have gathered in Madrid this week as SportAccord - the sport business' biggest event of the year - gets underway today.

Sunglasses firm Arnette has secured a sponsorship deal with the MotoGP World Championship.

Formula One team Toyota has signed a 'multi-year' sponsorship deal with Karcher - a global manufacturer of cleaning systems.

Anglo-Sino soccer marketing consultancy FMMInternational has struck a strategic alliance deal with Titan Sports - China's largest sports specific publisher.

Sporting goods giant adidas is being sued by an international animal rights group for breaking a Californian wildlife protection law.

The Twenty20 Cup, English county cricket's new one-day competition, has attracted two new commercial partners to the sport ahead of the inaugural tournament.

The former research director at the European office of Kagan World Media, analyst Chris Barnes, has joined the SportBusiness Group as head of research.

Former NBA team executive, Marshall Glickman (pictured), the new marketing chief of basektball's Euroleague, believes the stature of its Final Four tournament is set to rival that of other major sporting events in Europe - if it can get the marketing mix right.

The shine has been taken off CART's day in the sun yesterday - when its Champ Car World Series performed before a 40,000-sell-out crowd in England - with more painful finance figures.

The Champ Car World Series says it is in 'serious and meaningful' discussions with government officials in Beijing and Seoul with a view to staging races in future seasons, sportbusiness.com can confirm.

Major League Baseball is looking to promote its live webcasts by offering a four-day series of free broadcasts on MLB.TV.

New research has shown that investment in privately-held sports technology and internet companies is continuing to fall year-on-year.

London's hopes of bidding for the 2012 Olympic Games have received a timely boost after new research revealed seven out of 10 Londoners believed there would be long-term social benefits to hosting the event.

UK cricket brand Slazenger has launched a new marketing initiative in a bid to boost its brand and exploit sponsorship opportunities for its roster of players.