Sponsorship & Marketing
Callaway tees off with NHL
Callaway Golf Co., the world's largest maker of golf clubs, has signed a multi-year licensing agreement with the National Hockey League (NHL).
Shaq gets a healthy deal
Basketball star Shaquille O'Neal has signed a new sponsorship deal with healthcare manufacturer Chattem Inc.
ICC start World Cup review
A preliminary review of the Cricket World Cup will top the agenda when the sport's governing body, the ICC, meets in Johannesburg later this week.
Ashworth takes the wheel
Former IMG executive James Ashworth has been named the new general manager of CART's Lexmark Indy 300 in Australia.
Gutkowski takes up role at CSMG
Former Madison Square Garden president Bob Gutkowski has joined sports representation and marketing company CSMG as a vice chairman.
Compaq events become HP Open
The Compaq Open – part of golf’s Ladies European Tour since 1996 – is changing its name.
Euroleague nets ticket scheme
Efforts to turn Euroleague basketball games into sell-outs has attracted four teams into the newly-launched Euroleague Ticketing Programme.
Indians get Key deal
Financial services company KeyBank has extended its promotional relationship with Major League Baseball's Cleveland Indians.
Pepsi put fizz in FA
Fizzy drink giant Pepsi has become the latest big brand to sign-up as an official partner of the English Football Association.
SportBusiness Reports: The Business of Sports Marketing
The world of sports marketing has still some way to go to fulfill its potential according to the latest exclusive report from the SportBusiness Group.
UEFA signs Euro 2004 deal
Portugal Telecom (PT) has signed a deal with UEFA to become official telecommunications partner of the Euro 2004 tournament.
Inter get bigger in Japan
Inter Milan's push into the Asian marketplace has been boosted after it signed a five-year deal with Japanese sports retailer JSV.
World Sports Solutions faces collapse
The sports management company World Sports Solutions faces collapse - with owners now looking to sell-off the agency or accept a possible management buy-out.
Sky’s the limit for Awards
The UK-based Sport Industry Awards has signed a deal with SportNation, a one-hour sports show, aired on Sky Sports to film the event.
Sport set for new frontiers
The global sports industry is expected to undergo rapid transition as it explores new opportunities in broadcasting - according to a major new report.
Ecclestone denies British GP talk
Bernie Ecclestone has gone on record to deny he is looking to snap up the Formula One assets of the financially-troubled Octagon Motorsports.
ECB powers up
The England and Wales Cricket Board (ECB) has signed its first 'official partner' for its new Twenty20 Cup competition - UK energy provider npower.
Soccer’s MasterCard stroke
MasterCard has cemented itself as one of soccer's major backers after confirming its sponsorship of the 2006 FIFA World Cup and UEFA's Euro 2004 tournaments.