Sponsorship & Marketing
Beijing 2008 ups budget
The organising committee for the Beijing 2008 Olympics has reportedly upped the working budget for the Games citing security and health issues.
Casino’s bare-faced cheek
It has been, without doubt, one of the most unusual marketing strategies in sport, but a casino's investment in streakers continues to capture the headlines.
adidas wins Euro 2004 deal
Soccer governing body UEFA has unveiled adidas as an official supplier for the 2004 European Championships in Portugal.
ITV2 wins Beckham debut rights
UK digital channel ITV2 has secured the live TV rights to Real Madrid's Asian tour which will feature the debut of David Beckham for the Spanish soccer club.
Bernie’s Brit GP demands
Bernie Ecclestone has said the British Grand Prix will remain on the Formula One calendar for a further 12-years…but only if a £40m ($63.46m/EUR56.29m) funding package for improvements can be promised by the end of next month.
Nou Camp hosts sport conference
A major conference on the business of sport is to be staged at the Nou Camp stadium in Barcelona this October.
Beijing to reveal 2008 marketing plan
The organising committee for the Beijing 2008 Olympics is to reveal the agenda of its marketing programme at the beginning of September.
Fantasy deal for NFL
SportsLine.com has extended its deal with the NFL for its online fantasy football products.
BAR signs up Chinese sponsor
The British American Racing (BAR) Formula One team has signed a major sponsorship deal with Chinese internet portal SINA - furthering the roots between motorsport and the Asian region.
UEFA announces more CL rights sales
UEFA and its partnering agency TEAM Marketing have concluded a number of TV rights negotiations for the next Champions League contract after announcing a raft of new deals.
Jordan F1’s new Tiger sponsor
Formula One racing team Jordan has signed a multi-million dollar sponsorship deal with mobile systems developer Tiger Telematics.
IMG wins Australian Rally contract
IMG has won the contract to market the Australian Rally Championship for the next three years.
LPGA signs Sybase wireless deal
Sybase has secured a sponsorship deal to become the official wireless software provider of the Ladies Professional Golf Association (LPGA).
NFL’s healthy move
The NFL has signed a three-year deal with Bayer Pharmaceuticals Corporation (Bayer) and GlaxoSmithKline (GSK).
Bud confirms Williams deal
As widely anticipated, Budweiser has signed a major sponsorship deal with the BMW WilliamsF1 team.
Interstate get Bahrain F1 deal
London-based Interstate Creative Partners, has won the pitch to develop the brand communications for Formula One's new circuit in Bahrain.
Jordan and CPLG get the message
The Copyright Promotions Licensing Group (CPLG) has launced a new SMS news service as part of its deal with Formula One team Jordan.
GSM on the volley
Organisers of this summer's inaugural beach volleyball European Championship Tour say positive feedback from commercial partners and spectators should ensure its long-term prosperity.