Sponsorship & Marketing
Cooper joins Betfair team
Online bookmaker Betfair has appointed Julie Cooper as its new customer services director.
Exclusive: Sportfive for sale?
The RTL Group is looking to sell its stake in sports marketing giant Sportfive, sportbusiness.com can exclusively reveal.
Saints march in on Eurosport
British Eurosport is to carry exclusive live coverage of English Premier League club Southampton's UEFA Cup campaign.
Cleveland to host AMA sports forum
Cleveland is to host a sports marketing forum for the American Marketing Association later this month.
SuperOdds wins RWC deal
SuperOdds has been appointed the official betting agency for this year's Rugby World Cup in Australia.
CART’s clouds fail to clear
CART is set to cut races and scrap its support payments to teams as it admits it is still no closer to securing funding for the 2004 season.
Eagles go back to Hungry Jack’s
Fast food hamburger chain Hungry Jack's has signed a new shirt sponsorship deal with Australian Rules Football team the West Coast Eagles.
Gatorade doesn’t want LeBron
Gatorade has pulled out of the race to sign an exclusive sponsorship deal with NBA sensation LeBron James in the soft drinks category.
CSTV gains some Insight
College Sports Television (CSTV) with Insight Communications to distribute the fledgling US sports channel to its digital subscribers.
Chinese delight for La Liga
Spanish soccer's La Liga has signed an exclusive media rights deal covering China for the next five years.
London strengthens bid team
A number of key appointments have been made to London's bid team for the 2012 Olympic Games.
New squash firm established
Dunlop's international squash marketing manager Paul Walters has quit to set up an international marketing and promotional company within the sport.
Shake-ing up the Undernet
Interactive marketing agency Shake Sports has launched an online PR service aimed at the sport and leisure industry in the UK.
ESPN extends Sportvision deal
Interactive sports marketing and technology firm Sportvision has expanded its relationship with ESPN.
SportBusiness: Intern opportunity
Want to get a head-start in the sport industry? SportBusiness Group is offering an intern position during the summer for a student to gain valuable work experience assisting our marketing department.
AutoTrader snaps up NFL deal
AutoTrader.com has signed a major sponsorship package of NFL broadcasts in the US.
MLB licences $500m deals
Major League Baseball has signed a string of new five-year licensing deals worth more than half a billion dollars.
Beijing 2008 unveils logo
Organisers of the Beijing 2008 Olympic Games have unveiled the official logo for the event.