Sponsorship & Marketing

NASCAR driver Kurt Busch has faced the wrath of sponsor Newell Rubbermaid after a highly publicised bust-up with rival racer Jimmy Spencer.

ESPN is set for a major brand push after reports that it intends to produce a range of branded consumer products.

Major League Baseball's Toronto Blue Jays will next week unveil its new branding for the 2004 season.

US marketing agency Team Sports Entertainment has abandoned all plans to develop and launch its own motor racing series.

ESPN International has renewed its TV rights contract with UEFA to sublicense Champions League football coverage to broadcasters in the Americas and Oceania.

Former Sportfive and IMG executive, Andrew Croker, has joined the board of soccer smart card firm TeamCard.

Organisers of the first race for 12-years in Singapore on the UIM F1 Powerboat World Championship circuit has employed a PR agency to boost awareness of the event.

Italian soccer giants Inter Milan has agreed a groundbreaking deal to launch a Thai-language version of the club's official website, in a bid to boost its global reach.

Sportswear giant Nike has implemented a major internal restructuring of its global head office in the US after announcing the appointments of five key executives.

Financial services firm Wachovia Corporation has signed its second NFL team sponsorship deal this week after renewing its contract with the Miami Dolphins.

ADT Security Services has signed a three-year agreement with ESPN ABC Sports customer marketing and sales and the American Football Coaches Association (AFCA) as a premier sponsor of its college football programming.

Sportswear giant adidas has signed fast rising US sprint star Allyson Felix to a new endorsement deal.

World Snooker, the sport's governing body, has unveiled LG Electronics as the title sponsor of the new premier series circuit.

Wachovia Corporation has signed a sponsorship deal to become the exclusive financial services partner of NFL team the New York Giants.

Hispanic boxer Oscar de la Hoya has renewed his contract with sports marketing giant IMG.

The IOC has amended its agreement with the International Paralympic Committee (IPC) to ensure it receives a boost in its payment from broadcast and marketing revenues.