Sponsorship & Marketing

An official of the United Arab Emirates (UAE) Football Association has told sportbusiness.com that assistance is required from international stadium companies in the renovation of the Middle-Eastern state’s soccer infrastructure

Brazilian rights marketing company Traffic, who lobbied furiously to get the troubled Copa America in Colombia reinstated, are now demanding that Argentina are fined and excluded from the next tournament, to be held in Peru in 2003.

Copyright Promotions Partners (CPP) Korea, CPLG's joint-venture company handling the World Cup 2002 licensing programme for Asia Pacific, has held a fashion show in Seoul displaying over 500 World Cup Japan/Korea 2002 licensed products.

The future for a new Wembley Stadium looks bleak after it became clear the UK government is unlikely to support a new major national stadium in London.

The following profiles show the strengths and weaknesses of the five candidates seeking to take over from Juan Antonio Samaranch when he retires after 21 years in charge of the International Olympic Committee (IOC) in July.

Hurt by the biggest corruption scandal in its history and the perennial problem of drugs in sport, it would be no surprise if the Olympic movement turned to a clean-cut doctor to run its affairs.

Former Olympic rower Anita DeFrantz gets prickly when people suggest she is an outsider in the race to replace Juan Antonio Samaranch as International Olympic Committee (IOC) president.

Lennart Johansson, president of European soccer’s ruling body UEFA said today he has “reason to believe that we will be satisfied” by an audit into the finances of world body FIFA, following the collapse of its marketing partner ISL/ISMM.

ANC Sports, the marketing and media company which supplies signage systems for sports venues has signed a $12 million deal with financial services company GE Capital.

International sports management firm IMG is set to bid for the marketing rights to India's fast-growing professional golf circuit which recently lost its main patron after a federal move to ban tobacco sponsorship in sport.

India's professional golf tour has no plans to hand the commercial rights for the coming season to a fresh bidder, the Indian Professional Golfers' Association (PGAI) said on Monday.

African soccer champions Hearts Of Oak have signed a $5m, four-year sponsorship deal with sporting goods manufacturer L-Sporto, according to the club’s official web site.

US broadcasters, Turner Network Television (TNT) and NBC have sold 11 of the title sponsorship entitlements for their joint coverage of the 20 NASCAR Winston Cup races.

Chung Mong Joon, South Korean vice-president of soccer’s world governing body FIFA has urged its president Sepp Blatter to reveal all he knows about the financial collapse of its marketing agent ISL-ISMM.

Soccer’s world governing body FIFA has signed a six-year sponsorship deal with information technology company Avaya, believed to be worth £14 million ($19.61 million), reports the Wall Street Journal.

A Nigerian government delegation, led by Minister for Sport and President of Africa’s Supreme Council in Sports, Ishaya Mark Aku, is meeting this week with international agencies to invite bids for the commercial exploitation of the 2003 All-Africa Games.