Sponsorship & Marketing

The English Football Association?s commercial director, Phillip Carling, has quit his job to take up a role at global sports marketing giant Octagon.

Sportsworld Media Group plc, the international sports media company, has formed a new company, SSM Sportsworld, to represent its European and Latin American interests.

Five carmakers, including Ford , Daimler Chrysler and Toyota , are in talks to buy a third of Bernie Ecclestone's SLEC Formula One business, reports the Daily Telegraph.

In twin announcements in London and Berlin, officials of the CART FedEx Championship Series announced the debut of Champ Cars on ovals in Britain and Germany in September 2001.

3M has confirmed it will be the title sponsor of Randy MacDonald's No. 72 Chevrolet through the remaining races of the 2000 NASCAR Craftsman Truck Series season.

Sportal has launched the official website for the South African Rugby Football Union, SARFU.

Total Sports, the marketing technology and content-based sports solutions company, has signed with Quokka Sports to provide digital solutions for Golf.com.

The Pan-American Sports Network (PSN) has signed a multi-year agreement to broadcast LIVE WNBA games to millions of viewers across Latin America.

The XFL, a new professional football league jointly owned and run by World Wrestling Federation Entertainment and NBC, has named veteran sports public relations specialist Steve Griffith as the league's Vice President of Corporate Communications.

For the third consecutive year, Hewlett-Packard will launch a competition to showcase the design technology used in Formula One racing. ?Design Challenge 2000? is part of HP's technological sponsorship of the Jaguar Racing team and will accept design entries from all over the world.

Adidas-Salomon is set to enter a global co-marketing deal with SportsLine.com and its European subsidiary Sports.com

Broadband Sports, a leading producer of proprietary sports content and commerce on the internet, has launched FreestyleDirect a new brand that will provide official web sites for extreme athletes.

Adidas-Salomon has assumed full control of its subsidiary in Portugal. Following the acquisition of the entire 49% stake previously held by Portuguese investors, Adidas-Salomon now has a 100% shareholding in Adidas Portugal, which has been transformed into a stock corporation.

French customs officials have seized more than 77,800 pairs of counterfeit Adidas, Fila and Sprandi sports shoes in a shipment from China at the French port of Le Havre.

SportSitio Inc., an online sports communications company, has completed the acquisition of TotalFutbol.com, the Latin American professional soccer news and information portal.

German industry sources have said media group EM.TV was close to completing a deal to obtain a majority stake in Bernie Ecclestone's Formula One Administration Ltd.

Paris-based Havas Advertising Sports has bought marketing and licensing agency ISL France which had been 49 per cent owned by ISL Worldwide.