Sponsorship & Marketing
Rugby hits second spot
Off the back of England's World Cup win, rugby union is now the UK's second most popular sport, according to research conducted as part of MORI's SportsTracker.
Football League name change?
The English Football League could be set for one of the most radical overhauls of its image in its history, with a new name being touted as one of the key changes.
CART’s new legal challenge
CART is set for another legal fight after Road America notified the organisation it was breaching its 2004 sanctioning agreement by assigning its non-transferable contract to new owners the Open Wheel Racing Series (OWRS).
LPGA sets up home with Kitson
The LPGA has signed a two-year sponsorship deal with Kitson & Partners - the real estate firm which recently announced plans for Grande Champion, the new development phase of LPGA International.
Hawks get IMG’s Jolly
Martin Jolly, managing director of IMG in Australia and New Zealand, has joined AFL club Hawthorn as vice president for the 2004 season.
JV gets on property ladder
A new joint venture has been signed to provide bespoke property management investment opportunities for top sport stars.
Turin 2006 needs more promotion
International Olympic Committee president Jacques Rogge has warned the Turin 2006 organising committee that it needs to improve the promotion of the Winter Games throughout Italy.
SMS and SGMA target US market
Sports Marketing Surveys and SGMA International have struck a strategic alliance to form Sports Research Partnership - a joint venture to provide market research services to the sporting goods industry in the US.
DFL in Infront stand-off
German soccer chiefs have threatened to take TV rights for the Bundesliga in-house after rejecting an offer from Infront to extend its current marketing deal.
Carlton signs up new sponsor
Castel Electronics has signed up as a joint major sponsor of Australian Rules Football side Carlton.
Greeks turned off by Olympics?
New research into the attitudes of Greek residents towards next year's Athens Olympics presents some worrying statistics for the Games organisers.
UEFA set for CL tender
UEFA is to start preparations for the tender process to choose a marketing agency to sell TV and sponsorship rights to its Champions’ League tournament.
Adidas nets Wizards star
NBA star Gilbert Arenas has signed a multi-year deal with sportswear giant adidas.
ESPN Classic passes 50m
Archive US sports channel ESPN Classic his broken the 50 million household mark in terms of its potential audience.
MTV set for Super Bowl show
MTV has been selected to host the half-time show at the 2004 Super Bowl – the second time it has carried out the role.
Basketball’s marketing matters
FIBA Europe has appointed former international player Yannick Souvre as its new marketing manager.
Triathlon’s title deal
The London Triathlon has signed its first event title sponsor.
Payne gets new IOC job
Michael Payne – 15 years marketing director of the IOC – has been given a new role as part of a major shake-up of the International Olympic Committee’s administration.