Sponsorship & Marketing
Megapro’s reshuffle
South African sports marketing firm Megapro Marketing has unveiled a change in its management structure.
WTA serves up brand campaign
The WTA has launched the second phase of its brand marketing campaign in London today, just ahead of next week’s Wimbledon Grand Slam.
CFL signs US TV deal
Canadian Football League chiefs have secured US TV coverage courtesy of its deal with marketing company the Trajectory Sports & Media Group.
TSE Consulting sold
Swiss-based TSE Consulting has been taken over by UK marketing and financial services company SP Holdings.
WUSA score six
Its future may not yet be clear, but the WUSA has secured six blue-chip sponsors as the women’s soccer league looks to rise again in 2005.
Firstwave for ISe
The hospitality arm of the Dentsu/Publicis sports marketing firm iSe has signed a new CRM deal.
TWI’s French connection
TWI has signed a new four-year deal for the international TV rights to French soccer’s top league.
SA 2010 to hit tourism jackpot
South African tourism chiefs say hosting the FIFA World Cup 2010 could pump more than $3.5bn into the country’s economy.
Superset comes to Europe
After a successful launch in the US last year, Europe is set to welcome the arrival of a quick-fire version of tennis which promises to do for the sport what the one-day game did for cricket.
Coors extends GP deal
Beer brand Coors has extended its sponsorship of Champ Car race the Centrix Financial Grand Prix of Denver.
Lowe’s sponsors WC qualifier
Retailer Lowe’s has signed a title sponsorship deal of the Mexico versus Dominique FIFA World Cup 2006 qualifying game this weekend.
NASCAR drives into Canada
NASCAR is expanding into new territories after opening a new office in Canada, designed to provide it with a springboard to a range of new commercial deals.
Soccer’s brand strength
Strategic branding consultancy FutureBrand has published a new report examining the strength of soccer brands in the marketplace.
Sportfive lands Bundesliga
Sportfive has been awarded the international TV rights of German soccer’s Bundesliga.
IMG lands RWC rights deal
IMG/TWI has won the right to sell the marketing rights to the next two Rugby World Cups.
Casino’s bare-faced cheek
The controversial streaking marketing campaign undertaken by online casino firm GoldenPalace.com has returned.
FAPL wage bill spiral slows
The once rocketing wage bills within English Premier League soccer clubs have started to slow, according to a major survey.
Konica Minolta’s beach deal
Organisers of beach volleyball’s European Championship has signed a partnership deal with Konica Minolta.