Sponsorship & Marketing

Sportswear brand Russell Athletic has become an official partner of tennis’ Australian Open.

Rick Dudley, CEO of Octagon Worldwide, has told sportbusiness.com there is no drama, and no cause for concern within the sports marketing giant, despite the latest reshuffle at CSI.

TWI has signed a deal to license all non-UK rights on content from English Premier League club Chelsea's various dedicated channels.

The European Sponsorship Association (ESA) has teamed up with the SportBusiness Group to produce a series of four reports to help boost a return on sponsorship investment.

English Premier League club Birmingham City has extended its sponsorship deal with brewers Carlsberg in a new multi-million dollar contact.

Choice Hotels International has signed on as the exclusive hotel category advertiser in NBC's coverage of this summer’s Olympic Games.

Key figures on the women’s professional golf circuit have gathered in New York for the inaugural World Congress of Women’s Golf.

Octagon CSI chief Karl Bistany is set to quit the company, sportbusiness.com can exclusively reveal, in yet another major shake-up to hit the marketing giant.

Officials from the Dutch Eredivisie say they are delighted at the response to the tender process for the league’s mobile rights.

UEFA will meet with club chiefs next week to discuss whether it should force teams to take part in FIFA’s reborn Club World Championships.

The NBA’s Boston Celtics has signed a multi-year deal for risk management services.

IMG has selected the creative services firm it wants for this year’s Bank of the West Beach Games and the Honda US Open of Surfing.

FIFA has confirmed detailed plans for the return of the Club World Championship – and announced a $15m prize pot.

UEFA’s Executive Committee will tomorrow announce the winner of the marketing agency for the Champions League in what will be a straight fight between Sportfive and long-time partner TEAM Marketing.

The judging panel for a media award to be presented in this year’s sailing race The Transat, has been confirmed.

The executive director of US Figure Skating, John LeFevre, has confirmed he is to step down from the role later this month.

The Sports Technology Group plc (STG), which produces a computerised sports management system to identify and develop rising stars, has appointed agency Navigator as its new marketing partner.

The former chairman of the England & Wales Cricket Board’s (ECB) marketing advisory committee has issued a stinging rebuke to the ICC on its position on cricket and politics.