Sponsorship & Marketing

Microcast will showcase its live streaming video technology when it powers the upcoming internet broadcast of the 1st and 18th holes from the World Golf Championships-NEC Invitational.

Three-times Wimbledon tennis champion Boris Becker is to act as front man for a new internet sports platform venture being launched by Pixelpark AG, Germany's biggest web designer.

SportingAuction.com, the online auction site for new brand-name goods, and The Sporting News Online (TSN) have launched a co-branded auction site that will allow visitors to TSN's website to bid on sports equipment from SportingAuction.

Sportasia.com, the Asian internet sports content producer, syndicator and distributor, has appointed Ikuya Tanaka of Dentsu?s Sports Marketing Division as a board director.

Sports.com, the mobile and fixed internet provider of European sports content, community and commerce, has been designated as the Official Internet Sports Partner of The Open Championship (opengolf.com) by the Championship Committee of the Royal and Ancient Golf Club.

NBC has reported the lowest TV ratings ever for this week?s baseball All-Star game.

Argentina's River Plate soccer team plans to open the club's marketing operations to a third party as part of a controversial plan to shore up and modernise its business.

SportsYa!, the Spanish and Portuguese-language internet sports portal, has sponsored the first Hispanic-owned and driven racing car team in NASCAR?s 50-year history.

Asian Internet firm Chinadotcom Corp has formed an Internet sports content firm with news agency Agence France-Presse (AFP).

The International Olympic Committee (IOC) has announced the renewal of McDonalds?s sponsorship of the Olympics until 2004 and that other companies would pledge cash and services in the next few weeks.

Baseball Canada has chosen SAMsports.com?s baseball instructional CD as the ``official instructional tool/training product of Baseball Canada'' .

Sports.com has launched a new motor sport site ? Rally Arena ? and has enlisted the support of FIA World Rally Championship pace-setters Ford Racing as founding sponsor.

Sportsworld Media Group plc, has been appointed exclusive marketing and media agent to the International Triathlon Union (ITU).

CART has recorded a rise in revenues and net income in its first quarter financial results.

Europe is not only ready for stadium naming rights but the first companies to enter the market will get the best deals, said Charles Aster of New York-based attorneys Coudert Brothers during an afternoon work-shop at Sport Business 2000.

American General, a leading US financial services organisation, and the Women's National Basketball Association (WNBA) have signed a multi-year marketing partnership, making American General a sponsor of the WNBA.

Dave Ogrean, the head of marketing for the U.S. Olympic Committee, has resigned.