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Dentsu buys into WSG

WSG says the new alliance will ‘considerably strengthen the financial and strategic
muscle of WSG’.


Headquartered in Singapore, WSG has regional offices in Hong Kong and Beirut, Lebanon and employs approximately 100 people.


WSG and Dentsu will join forces to promote their sports business in the Asian region with Tokyo-based Dentsu representing WSG’s football and other properties in Japan.


Said Seamus O’Brien, president of World Sport Group Holdings Ltd., the parent company of WSG: “Some of the biggest companies in the world are now linked with Asian sport and as the profile of the region’s sports stars and their performances continue to grow worldwide, there is more and more interest from corporate sponsors and other potential investors.


“Through this partnership with Dentsu, we are uniquely placed to develop these opportunities which exist in Asia and consolidate our market leader position.”