Sponsorship & Marketing
FAPL wage bill spiral slows
The once rocketing wage bills within English Premier League soccer clubs have started to slow, according to a major survey.
Konica Minolta’s beach deal
Organisers of beach volleyball’s European Championship has signed a partnership deal with Konica Minolta.
Bravo Brazil!
TV channel Bravo has signed a deal with the Brazil national soccer team for its World Cup qualifying campaign leading up to the 2006 finals.
LPGA signs hotel deal
The LPGA has signed a three-year partnership with Choice Hotels International.
Bonds becomes action figure
Major League Baseball’s Barry Bonds has signed a licensing deal with a toy firm.
TWI takes to the helm
TWI has been hired as media consultants and distributors for AC Management’s new-look America’s Cup coverage.
IOC to get marketing shortlist
The IOC is set to start examining a shortlist of possible new marketing directors this week.
SANZAR opens TV talks
Talks for a major new TV contract for the SANZAR rugby nations – South Africa, Australia and New Zealand – have begun.
IMG event gets boost
IMG and the European Tour have agreed the 2004 HSBC World Match Play Championship is to become an officially sanctioned tournament on the European Tour international schedule.
Brand hopes for tournament
A new branded soccer tournament is set to be rolled out across the world, should its first event this summer go to plan.
Russell signs Open deal
Sportswear brand Russell Athletic has become an official partner of tennis’ Australian Open.
Dudley: ‘Octagon is just fine’
Rick Dudley, CEO of Octagon Worldwide, has told sportbusiness.com there is no drama, and no cause for concern within the sports marketing giant, despite the latest reshuffle at CSI.
TWI & Chelsea team up
TWI has signed a deal to license all non-UK rights on content from English Premier League club Chelsea's various dedicated channels.
Brands’ new sponsorship guide
The European Sponsorship Association (ESA) has teamed up with the SportBusiness Group to produce a series of four reports to help boost a return on sponsorship investment.
Carlsberg extends City deal
English Premier League club Birmingham City has extended its sponsorship deal with brewers Carlsberg in a new multi-million dollar contact.
NBC make hotel Choice
Choice Hotels International has signed on as the exclusive hotel category advertiser in NBC's coverage of this summer’s Olympic Games.
LPGA driving popularity
Key figures on the women’s professional golf circuit have gathered in New York for the inaugural World Congress of Women’s Golf.
Exclusive: Bistany ‘to quit’
Octagon CSI chief Karl Bistany is set to quit the company, sportbusiness.com can exclusively reveal, in yet another major shake-up to hit the marketing giant.