Sponsorship & Marketing
NPOWER EXTENDS TEST CRICKET DEAL
National energy provider, npower, has announced a two-year £7million extension to its title sponsorship of Test Match cricket in England.
FOXES IN THREE-YEAR JJB SPORTS DEAL
Championship side Leicester City and JJB Sports today have agreed a new three-year retail and sponsorship contract.
TNSSPORT LAUNCHES F1 BRAND TRACKER
TNSSport, the sports sponsorship, market and consumer research provider, has launched a new international tracking service that allows brands to monitor the impact of their sponsorship of Formula One teams.
TNSSPORT LAUNCHES F1 BRAND TRACKER
TNSSport, the sports sponsorship, market and consumer research provider, has launched a new international tracking service that allows brands to monitor the impact of their sponsorship of Formula One teams.
EMIRATES WORLD CUP CAMPAIGN TAKES OFF
Emirates Airline recently launched its worldwide advertisement campaign to mark its Official Partner status of the 2006 World Cup.
INTERNATIONAL SPORTS LAW CONFERENCE
The International Sports Law Conference at the Institute of Directors in London is just days away.
FIFA AND TWI TEAM UP FOR FUTBOL MUNDIAL
FIFA, world soccer’s governing body, has joined forces with TWI to produce Futbol Mundial, the soccer magazine programme.
SECOND FIFA PARTNER NAMED
Hyundai Kia Automotive Group will be FIFA’s Official Automotive Partner from 2007 to 2014.
DAVIS CUP EXTEND DEAL WITH BOSS
HUGO BOSS, a Davis Cup sponsor since 1987, has agreed to a multi-year extension of its agreement starting in 2006.
KRUMREY TO PERFORM AS SALES DIRECTOR
Florian Krumrey has been appointed as sales director at The Performers, a leading marketing agency in sport, music and entertainment.
INPUT IN DUAL RECRUITMENT
Richard Markell is joining sports production company, the Input Group, as its head of business development, while Mike Inman has been named executive producer.
PERFECT MOTION ENJOYING RIDE
UK-based Perfect Motion Sports Marketing has renewed its contract to project manage the East Midlands stage of the Tour of Britain on behalf of East Midlands Development Agency (EMDA).
SPORTACCORD’S THIRD ANNUAL CONVENTION IN BERLIN
Top leaders, senior managers and key decision-makers in world sport will gather in Berlin from April 16 to 20 for the third annual SportAccord convention.
SPORTACCORD’S THIRD ANNUAL CONVENTION IN BERLIN
Top leaders, senior managers and key decision-makers in world sport will gather in Berlin from April 16 to 20 for the third annual SportAccord convention.
OPPORTUNITY TO RALLY ROUND
Promotional and marketing opportunities through involvement with the Kwik-Fit Pirelli British Rally Championship have been revealed.
TRAFFIC BUILDS FOR LIBERTADORES CUP
Traffic Marketing Esportivo, holder of the broadcasting rights to South American soccer’s Libertadores Cup, with the exception of the Americas, has started the distribution of rights to 55 countries.
NASCAR GETS SIRIUS WITH SATELLITE RADIO
SIRIUS Satellite Radio has reached agreement for North American satellite radio rights to broadcast NASCAR racing and events.
McLAREN SIGNS WHISKY BRAND
Team McLaren Mercedes has entered a long-term partnering agreement with Johnnie Walker, the Scotch whisky brand.