Sponsorship & Marketing
FOUDY SIGNS WITH IMG
US soccer legend Julie Foudy has signed with IMG for exclusive representation in broadcasting, marketing and speaking.
SENDO SEES DOUBLE WITH SUPERBIKES TEAM
Sendo, the UK's mobile phone manufacturer, has launched the new works backed Sendo Superbikes team.
2012 BID NEWS: CASH BOOST FOR LONDON
Ahead of the International Olympic Committee’s (IOC) inspection visit, the City of London has pledged more than £1million to the 2012 bid.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
UK VOLVO BID REVITALISED BY MACARTHUR
A UK entry could make start line of the Volvo Ocean Race in November if £3million can be raised in the next two weeks.
PARALYMPIC WORLD CUP EVENT
The first Paralympic World Cup will be held in the UK city of Manchester this May.
MITCHELL HOPES TO RAISE 888.COM STAKES
Rob Mitchell has been appointed UK sports marketing manager for 888.com, the online casino and poker room.
CHAMPIONS LEAGUE RIGHTS SALES KICK OFF
UEFA has begun sales of broadcast rights to soccer’s UEFA Champions League for the 2006-2009 seasons.
UEFA CUP’S NEW IDENTITY
UEFA has re-appointed branding agency English & Pockett to create a totally new 'on-air identity package' for the UEFA Cup.
ROWING CHALLENGE FOR TRIMEDIA
The 2006 World Rowing Championships Organising Committee has appointed Trimedia, the sponsorship, PR and events consultancy, to drive forward a range of commercial partnerships.
NEW SUPER LEAGUE SPONSOR
Super League (Europe) Limited has reached agreement with Engage Mutual Assurance for the brand to become the main sponsor of rugby league’s Super League competition.
TNSSPORT INTRODUCES SPORTSi
TNSSport has introduced a ground-breaking SPORTSi on-screen brand tracking system to clients in two more of Europe’s biggest and most active sponsorship markets.
GULF CUP GIVEN ICON TREATMENT
Icon Display, London-based specialists in sports event branding, provided the services of its newly-launched Icon Look division for the 17th Arabian Gulf Cup.
NAVIGATOR GUIDES SOCCER’S YOUTH
Navigator Educational Services has won a major contract with the Football Conference to implement and oversee a youth development scheme for its clubs.
POVER IN CRUISE CONTROL
Ashley Pover has launched a motor sports sponsorship consultancy, Cruise Control Consulting.
HEINEKEN AND ERC EXTEND PARTNERSHIP TO 2009
Heineken and ERC, the Heineken Cup tournament organisers, have revealed that the beer brand will continue as title sponsor of the club tournament for another four years.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
WWE SIGN INDIAN TV DEAL
World Wrestling Entertainment (WWE) has signed a new five-year agreement with Ten Sports to deliver WWEB. content in India and the sub-continent.