Sponsorship & Marketing

US soccer legend Julie Foudy has signed with IMG for exclusive representation in broadcasting, marketing and speaking.

Sendo, the UK's mobile phone manufacturer, has launched the new works backed Sendo Superbikes team.

Ahead of the International Olympic Committee’s (IOC) inspection visit, the City of London has pledged more than £1million to the 2012 bid.

Editorial director Kevin Roberts reviews the issues of the past seven days.

A UK entry could make start line of the Volvo Ocean Race in November if £3million can be raised in the next two weeks.

The first Paralympic World Cup will be held in the UK city of Manchester this May.

Rob Mitchell has been appointed UK sports marketing manager for 888.com, the online casino and poker room.

UEFA has begun sales of broadcast rights to soccer’s UEFA Champions League for the 2006-2009 seasons.

UEFA has re-appointed branding agency English & Pockett to create a totally new 'on-air identity package' for the UEFA Cup.

The 2006 World Rowing Championships Organising Committee has appointed Trimedia, the sponsorship, PR and events consultancy, to drive forward a range of commercial partnerships.

Super League (Europe) Limited has reached agreement with Engage Mutual Assurance for the brand to become the main sponsor of rugby league’s Super League competition.

TNSSport has introduced a ground-breaking SPORTSi on-screen brand tracking system to clients in two more of Europe’s biggest and most active sponsorship markets.

Icon Display, London-based specialists in sports event branding, provided the services of its newly-launched Icon Look division for the 17th Arabian Gulf Cup.

Navigator Educational Services has won a major contract with the Football Conference to implement and oversee a youth development scheme for its clubs.

Ashley Pover has launched a motor sports sponsorship consultancy, Cruise Control Consulting.

Heineken and ERC, the Heineken Cup tournament organisers, have revealed that the beer brand will continue as title sponsor of the club tournament for another four years.

Editorial director Kevin Roberts reviews the issues of the past seven days.

World Wrestling Entertainment (WWE) has signed a new five-year agreement with Ten Sports to deliver WWEB. content in India and the sub-continent.