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TRAFFIC BUILDS FOR LIBERTADORES CUP

Markets include Spain, Italy, England, Russia, Greece, Hungary, Albania, Arab Emirates, Saudi Arabia, China, Japan, Australia and Indonesia.

Macelo Milliet, Traffic CEO, said the company expects to broadcast the competition to up to 75 countries this year.

Both he and a sales team in partnership with Asian agents will be at SportelAsia, the international sports television market, taking place in Hong Kong from March 14 to 16.

The Libertadores Cup package includes 34 matches, including at least two matches featuring Brazil and Argentina.

The product is distributed for customers worldwide through TV7 VC-deoComunicC’C#o, a company within Traffic Group that uses satellite technology to broadcast in real time supplemented by comments and graphics in English.