Media

The National Association for Stock Car Auto Racing (NASCAR) has announced a new eight-year, multi-platform media rights agreement with Fox Sports Media Group (FSMG) worth a reported total of US$2.4 billion.

NBC Sports Group has sealed a four-year deal for the exclusive media rights to Formula One in the United States.

Formula One is set for a new broadcast home in the United States ahead of its return to prominence in the country after cable sports channel Speed confirmed its long-running rights deal will not be extended.

IMG Worldwide has enhanced its presence in the sports data market by acquiring a majority share in Danish company Enetpulse.

Eurosport has bolstered its tennis offering by agreeing a three-year deal to become the European media partner of the new ATP Power Horse Cup from 2013 to 2015.

ESPN has revealed that its Cricinfo website drew record figures for its coverage of the recently concluded World Twenty20 tournament in Sri Lanka.

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Digital media company Perform has struck a deal with the USA Today Sports Media Group to provide more than 100 of the latter’s local digital platforms with online action from professional and collegiate American sports.

English Premier League club Liverpool has unveiled a commercial partnership with Turkish betting brand Misli.com as it steps up its efforts to engage the country’s consumers and enhance its global betting strategy.

Major League Baseball (MLB) has finally confirmed bumper new broadcast rights deals with Fox Sports and Turner Broadcasting System that will start in 2014 and run through to 2021.

Uefa has confirmed further details about its tie-up with CAA Eleven, which has secured a deal to distribute a new centralised package of European national team rights, and believes the new model will help football’s European governing body to replicate the success of the continent’s top leagues.

UEFA has announced that the CAA Eleven company will assume responsibility for a new centralised media rights sales process for European qualifiers to Euro 2016 and the 2018 FIFA World Cup.

Sergio Tacchini has teamed up with IMG in a multi-year agreement, as part of attempts to reinvigorate the Italian sportswear brand.

The NextGen Series, Europe’s leading club football competition for young talent, has increased its global exposure by securing a four-year multimedia rights agreement with ESPN.

The German Football League (DFL) has struck an innovative deal with digital media company Perform that will see it market and distribute live and highlights coverage of the 2012-13 1.Bundesliga season across digital platforms in Italy.

European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.