Media

The NextGen Series, Europe’s leading club football competition for young talent, has increased its global exposure by securing a four-year multimedia rights agreement with ESPN.

The German Football League (DFL) has struck an innovative deal with digital media company Perform that will see it market and distribute live and highlights coverage of the 2012-13 1.Bundesliga season across digital platforms in Italy.

European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.

The International University Sports Federation (FISU) has signed a wide-ranging six-year partnership with Eurosport which will grant wide exposure for its events.

MediaCom Sport has become the latest agency to establish a presence in the Russian market, stating that its new office in Moscow will act as stage one of its global rollout plan.

The International Cycling Union (UCI) has undertaken a change in strategy for the marketing of the broadcast rights to its key events by signing a partnership with Infront Sports & Media.

UK pay-television broadcaster Sky Sports has bolstered its international cricket coverage by signing new deals with Cricket Australia, the Board of Control for Cricket in India (BCCI) and Cricket South Africa (CSA) – agreements which will include England’s showpiece Ashes tour to Australia in 2013-14.

The PGA of America has extended its international broadcast rights partnership with the IMG Media agency through 2016 in a deal that is set to broaden the exposure of the forthcoming Ryder Cup.

Heineken Cup organiser European Rugby Cup (ERC) has described Tuesday’s meeting in Dublin over the future of rugby union’s leading club competition as “productive”, adding that stakeholders will meet again on October 8.

The Spanish Football League (LFP) has agreed a sponsorship deal with Finnish gaming company Paf.

Cheltenham Racecourse has announced that Betfred has extended its title sponsorship of the Gold Cup, one of the showpiece events of the British horse racing calendar, for a further three years.

The Spanish Primera Division has become the latest major league to embrace YouTube after the video-sharing website agreed a three-year deal with Mediapro.

A new four-year broadcast rights deal worth £152 million between UK telecommunications company BT and Premiership Rugby has cranked up a dispute between the English league and the European Rugby Cup (ERC).

The Big 12 Conference has signed a 13-year extension to its media rights agreement with ESPN and Fox Sports in an expanded deal reportedly worth US$2.6 billion.

The London 2012 Paralympics has set new records in ticket sales and broadcast coverage to lift the Games to new levels of public engagement, organisers announced on Thursday.

The International Cricket Council (ICC) has ensured that news from the 2012 World T20 in Sri Lanka will reach every corner of the globe by signing distributors for the event.