Media
CAA Eleven to spearhead UEFA’s central marketing strategy
UEFA has announced that the CAA Eleven company will assume responsibility for a new centralised media rights sales process for European qualifiers to Euro 2016 and the 2018 FIFA World Cup.
IMG to drive re-positioning of Sergio Tacchini brand
Sergio Tacchini has teamed up with IMG in a multi-year agreement, as part of attempts to reinvigorate the Italian sportswear brand.
ESPN deal takes NextGen Series global
The NextGen Series, Europe’s leading club football competition for young talent, has increased its global exposure by securing a four-year multimedia rights agreement with ESPN.
DFL uses Italy as pilot project for new digital rights model
The German Football League (DFL) has struck an innovative deal with digital media company Perform that will see it market and distribute live and highlights coverage of the 2012-13 1.Bundesliga season across digital platforms in Italy.
France to stage Heineken Cup final in 2014
European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.
FISU seals multi-media partnership with Eurosport
The International University Sports Federation (FISU) has signed a wide-ranging six-year partnership with Eurosport which will grant wide exposure for its events.
MediaCom commences global plans by opening Moscow office
MediaCom Sport has become the latest agency to establish a presence in the Russian market, stating that its new office in Moscow will act as stage one of its global rollout plan.
Infront succeeds EBU as UCI rights partner
The International Cycling Union (UCI) has undertaken a change in strategy for the marketing of the broadcast rights to its key events by signing a partnership with Infront Sports & Media.
Sky Sports seals cricket rights hat-trick
UK pay-television broadcaster Sky Sports has bolstered its international cricket coverage by signing new deals with Cricket Australia, the Board of Control for Cricket in India (BCCI) and Cricket South Africa (CSA) – agreements which will include England’s showpiece Ashes tour to Australia in 2013-14.
PGA of America tees off IMG Media extension
The PGA of America has extended its international broadcast rights partnership with the IMG Media agency through 2016 in a deal that is set to broaden the exposure of the forthcoming Ryder Cup.
ERC claims “productive” talks on future of European Rugby
Heineken Cup organiser European Rugby Cup (ERC) has described Tuesday’s meeting in Dublin over the future of rugby union’s leading club competition as “productive”, adding that stakeholders will meet again on October 8.
LFP bets on Paf partnership
The Spanish Football League (LFP) has agreed a sponsorship deal with Finnish gaming company Paf.
Betfred jumps at opportunity to extend Gold Cup deal
Cheltenham Racecourse has announced that Betfred has extended its title sponsorship of the Gold Cup, one of the showpiece events of the British horse racing calendar, for a further three years.
Spanish football market opens up to YouTube
The Spanish Primera Division has become the latest major league to embrace YouTube after the video-sharing website agreed a three-year deal with Mediapro.
BT’s Premiership Rugby deal sparks new ERC dispute
A new four-year broadcast rights deal worth £152 million between UK telecommunications company BT and Premiership Rugby has cranked up a dispute between the English league and the European Rugby Cup (ERC).
Big 12 offered stability with new media rights deal
The Big 12 Conference has signed a 13-year extension to its media rights agreement with ESPN and Fox Sports in an expanded deal reportedly worth US$2.6 billion.
London 2012 Paralympic organisers revel in setting new event benchmarks
The London 2012 Paralympics has set new records in ticket sales and broadcast coverage to lift the Games to new levels of public engagement, organisers announced on Thursday.
ICC signs agencies to distribute T20 news
The International Cricket Council (ICC) has ensured that news from the 2012 World T20 in Sri Lanka will reach every corner of the globe by signing distributors for the event.