Media

YouTube has furthered its presence in the football market by joining forces with the MP & Silva agency and digital specialist Rightster to launch a new channel dedicated to the best international football content.

English Premier League outfit Everton has signed a two-year deal which sees Dafabet become the club’s international betting and gaming partner.

National Rugby League clubs should be able to become operationally profitable on the back of the bumper new broadcast rights deal for Australia’s top rugby league competition, according to the body that represents the clubs.

The Australian Rugby League Commission (ARLC), the body that runs the National Rugby League (NRL), has agreed a new five-year domestic broadcast deal worth A$1.025 billion (US$1.076 billion) with Nine and Fox Sports.

A new television channel is set to launch in the UK in a bid to ensure that Olympic sports continue to receive coverage in the wake of London 2012.

The broadcasting dispute that had threatened the start of the 2012-13 Spanish Liga season was settled ahead of the weekend’s kick-off as the Mediapro agency agreed a three-year deal with pay-television broadcaster Canal Plus to share the television rights.

YouTube has released details behind the consumption of its live streaming of the London 2012 Olympics, stating that 231 million live streams were delivered in total.

Manchester United has sealed a new agreement that sees Bwin become its official online gaming and betting partner.

Liverpool has restructured its commercial partnerships in the betting sector by amending its current deal with 188Bet, while agreeing a new contract with Paddy Power.

The 2012-13 Primera Division season will commence as scheduled this weekend after the Spanish Football League (LFP) staged an extraordinary general meeting with 13 unhappy clubs.

The Spanish Football League (LFP) has announced it will stage an extraordinary general meeting on Tuesday in a bid to resolve a dispute that is threatening the start of the 2012-13 season.

Eredivisie Media and Marketing (EMM), the media arm of Dutch football’s top flight, the Eredivisie, has sold a 51% stake in the company to Fox International Channels, a broadcast subsidiary of News Corporation, for a reported Eur1 billion.

The European Union of Gymnastics (UEG) and the European Broadcasting Union (EBU) have agreed a four-year extension to their all-inclusive global media rights and services deal.

The Scottish Premier League (SPL) has become the latest football competition to agree a partnership with YouTube after sealing a three-year deal with the video-sharing platform.

US media giant Turner Broadcasting System has bolstered its presence in the sports digital market by acquiring the Bleacher Report website in a deal reportedly worth in the region of US$200 million.

The French Open tennis tournament has secured enhanced exposure in the United States after signing an extension to its long-running broadcast rights deal with NBC Sports Group.

Atletico de Madrid has joined the chorus of Primera Division clubs calling for change in Spanish football’s broadcast rights model, claiming that the future of the domestic game is under threat.

The Sri Lanka Premier League (SLPL) has become the latest major sporting event to partner with YouTube, with organisers announcing that the entire debut season of the Twenty20 cricket tournament will be streamed live.