UFC
UFC, WWE agree events deal with Anaheim’s OCVIBE
TKO Group, parent company of UFC and WWE, has agreed what is claimed to be a first-of-its-kind, five-year live events deal with OCVIBE, the $4bn (€3.71bn) sports and entertainment district being developed in Anaheim.
Foxtel seizes exclusive distribution for UFC’s PPV events
Foxtel’s Main Event channel will become the exclusive home of all pay-per-view UFC events from the start of 2024, bolstering the media group’s position as Australia’s pre-eminent sports broadcaster.
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UFC adds Monaco Cocktails as official sponsor
The Ultimate Fighting Championship (UFC) has penned a multi-year sponsorship agreement with Monaco Cocktails focusing on the drink company’s Hard Lemonade beverages.
UFC to sponsor University of Iowa wrestling programs
The Ultimate Fighting Championship has entered the college landscape in the United States by being named a sponsor of the University of Iowa's men's and women's wrestling programs
UFC signs up Wildcard as ready-to-drink category ‘explodes’
The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand
VeChain receives ‘unprecedented integration’ in UFC sponsorship
Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation.
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UFC expands Trojan condom deal with new sponsorship asset
Ultimate Fighting Championship has expanded its sponsorship agreement with condom brand Trojan
Saran extends UFC remit with CIS rights distribution
The Ultimate Fighting Championship mixed martial arts organisation and Saran Media Group, the Turkey-based media entity, have signed a multi-year broadcast rights distribution deal across the Commonwealth…