TKO Live Events Strategy Team to create what is claimed will be one of the strongest live events portfolios in sports and entertainment.

TKO Group, parent company of UFC and WWE, has agreed what is claimed to be a first-of-its-kind, five-year live events deal with OCVIBE, the $4bn (€3.71bn) sports and entertainment district being developed in Anaheim.

Foxtel’s Main Event channel will become the exclusive home of all pay-per-view UFC events from the start of 2024, bolstering the media group’s position as Australia’s pre-eminent sports broadcaster. P

The Ultimate Fighting Championship (UFC) has penned a multi-year sponsorship agreement with Monaco Cocktails focusing on the drink company’s Hard Lemonade beverages. 

The Ultimate Fighting Championship has entered the college landscape in the United States by being named a sponsor of the University of Iowa's men's and women's wrestling programs

The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand

Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation. Acc

Ultimate Fighting Championship has expanded its sponsorship agreement with condom brand Trojan

The Ultimate Fighting Championship mixed martial arts organisation and Saran Media Group, the Turkey-based media entity, have signed a multi-year broadcast rights distribution deal across the Commonwealth…