Saudi General Entertainment Authority
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Matchroom makes 10-year Saudi pact with snooker’s fourth major
One of the world's richest snooker events is to take place in Saudi Arabia for the next 10 years, further strengthening the Matchroom Group's ties to the Kingdom
Saudi Arabia to stage elite invitational event in busy ATP month
Six of the world's top male tennis players are set to take part in an invitational tournament in Saudi Arabia in October, the same month as two of the ATP's leading Masters events are staged, potentially setting the stage for a battle between the ambitious Kingdom and one of the sport's key stakeholders.