Mobile Premier League

Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…

Careers and education-focused discussion on the sports marketing business, with speakers from the NBA, Mobile Premier League, Football Marketing Asia, Mailman and SailGP.

Esports and gaming organization looks to advance global expansion

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sai Srinivas, co-founder and chief executive of the Mobile Premier League. Eric and Chris also discuss contrasting trends in betting sponsorships between the United Kingdom and United States, a pair of large-scale fundraising events surrounding non-fungible tokens (NFTs) and blockchain technology, and the acquisition of Serie A’s Genoa by Florida-based alternative investment firm 777 Partners.

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Kate Howard, chief commercial officer for Eventellect, a Texas-based ticket distribution advisory firm that has quickly become one of the key industry players in the management of live sports attendance. Eric and Chris also discuss the initial public offering for global sports data provider Sportradar, strong early-season business metrics for the National Football League, a substantial funding round for international esports organization the Mobile Premier League, and revenue distribution recommendations for college sports in the United States from the Knight Commission.

Esports organization more than doubles prior valuation from February