Mediapro
After Leoz’s death, South American football is still battling the ghosts of its corrupt past
The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.
Hawk-Eye remains LaLiga’s VAR partner after failed Mediapro appeal
Sports technology company Hawk-Eye will retain a contract to supply video assistant referees (VAR) services for the top two divisions of Spanish club football after a judge rejected an appeal lodged by…
Mediapro hits out as Hawk-Eye lands LaLiga’s VAR contract
The Mediapro agency has said it will contest a decision by the Spanish Football Federation (RFEF) to choose Hawk-Eye as the supplier of video assistant referees (VAR) technology in the top two tiers of…
ISG nets LaLiga virtual ad deal
Sports media company Interregional Sports Group (ISG) has agreed a three-season deal with the Mediapro agency to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile…
Mediapro lands Conmebol’s VAR contract
Spanish agency Mediapro has deepened its presence in the in the video assistant referees (VAR) market by agreeing a partnership with the South American Football Confederation (Conmebol)
Mediapro gains power over VAR brand in Europe
Spanish agency Mediapro has served notice to step up its business in the video assistant referees market for football after registering the ‘VAR’ phrase as a brand throughout Europe, according to the La Informacion website.
Sina Sports, Mediapro strike landmark Chinese basketball deal
The Sina Sports division of Chinese internet operator Sina has signed a strategic partnership with the Asian division of Spanish agency Mediapro that is designed to transform its 3x3 Golden League basketball tournament into the first Chinese mass-participation event to expand globally.