Ligue Nationale de Basket (LNB)
Skweek’s seven-year French basketball deal axed amid L’Équipe production row
Skweek’s sublicensing deal for France’s LNB Pro A has collapsed amid a dispute with the production arm of L’Équipe, increasing the scrutiny over the future of the basketball streaming platform’s short-te…
Wembanyama rise fuelling closer ties between NBA, LNB
France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
France’s LNB lands broadcast exposure to 2030 with Skweek, L’Équipe
Ligue Nationale de Basket, organising body of French men’s top-tier basketball competition LNB Pro A, has struck a long-term domestic rights deal with streaming platform Skweek and L’Équipe, the digital terr…