Big3 Basketball

The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…

Upstart social media company Triller has continued its expansion by joining CBS Sports as a domestic broadcast partner of Ice Cube's Big3 basketball league

The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.

The Big3 basketball league has announced plans for its fourth season this summer after calling off its campaign in 2020 due to the Covid-19 pandemic

The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.

The Big3 basketball league has hired veteran sports business and media executive Chris Hannan as its new chief executive officer

Ice Cube's Big3 basketball league has been forced to cancel its 2020 season as a result of the global Covid-19 pandemic

Ice Cube’s Big3 basketball league has called off plans to stage its New York event this June at the Louis Armstrong Stadium due to the impact of the global Covid-19 pandemic.

Ice Cube’s Big3 basketball league is partnering with media production company Endemol to create a planned reality show basketball tournament amid the global Covid-19 pandemic.

Ice Cube's Big3 basketball league has decided to abandon its touring model in large part this year due to the global coronavirus outbreak

Ice Cube's Big3 basketball league will stage its New York event this June at the Louis Armstrong Stadium, which is normally the home of the US Open major tennis championships

Ice Cube’s Big3 basketball league has extended its domestic broadcast partnership with CBS Sports for the 2020 season.

Ice Cube's Big3 basketball league has announced its schedule and venues for the 2020 season, the three-on-three professional competition's fourth campaign

League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3

The Big3 professional three-on-three basketball league has postponed a planned tour of China during November. No explanation has been given

Ice Cube's Big3 basketball league has cut ticket prices by 50 per cent for the remainder of the 2019 season after attendances fell by approximately 3,000 fans per event

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.