Big3 Basketball
Big3 partners with Microsoft for 2021 SuperDraft
The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Triller joins CBS Sports as Big3 domestic rights partner
Upstart social media company Triller has continued its expansion by joining CBS Sports as a domestic broadcast partner of Ice Cube's Big3 basketball league
Big3 ramps up return with Toyota partnership
The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
Big3 unveils plans for fourth season
The Big3 basketball league has announced plans for its fourth season this summer after calling off its campaign in 2020 due to the Covid-19 pandemic
Monster Energy named Big3 official energy drink
The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.
Big3 prepares for 2021 return by appointing Hannan as CEO
The Big3 basketball league has hired veteran sports business and media executive Chris Hannan as its new chief executive officer
Big3 cancels 2020 season amid Covid-19 pandemic
Ice Cube's Big3 basketball league has been forced to cancel its 2020 season as a result of the global Covid-19 pandemic
Big3 calls off Louis Armstrong Stadium event
Ice Cube’s Big3 basketball league has called off plans to stage its New York event this June at the Louis Armstrong Stadium due to the impact of the global Covid-19 pandemic.
Big3 partners with Endemol for planned quarantined reality show
Ice Cube’s Big3 basketball league is partnering with media production company Endemol to create a planned reality show basketball tournament amid the global Covid-19 pandemic.
Big3 forced into major schedule change due to coronavirus outbreak
Ice Cube's Big3 basketball league has decided to abandon its touring model in large part this year due to the global coronavirus outbreak
Big3 to stage New York event at Louis Armstrong Stadium
Ice Cube's Big3 basketball league will stage its New York event this June at the Louis Armstrong Stadium, which is normally the home of the US Open major tennis championships
Big3 extends CBS broadcast deal for 2020
Ice Cube’s Big3 basketball league has extended its domestic broadcast partnership with CBS Sports for the 2020 season.
Big3 unveils 2020 schedule and venues
Ice Cube's Big3 basketball league has announced its schedule and venues for the 2020 season, the three-on-three professional competition's fourth campaign
Big3 lowers minimum age to 22 amid multitude of changes
League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3
Big3 postpones China tour amid NBA tweet controversy
The Big3 professional three-on-three basketball league has postponed a planned tour of China during November.
No explanation has been given
Big3 cuts ticket prices by 50 per cent amid declining attendances
Ice Cube's Big3 basketball league has cut ticket prices by 50 per cent for the remainder of the 2019 season after attendances fell by approximately 3,000 fans per event
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.