Youku and Douyin acquire rights for EAFF E-1 Football Championships

China team after winning a EAFF E-1 Football Championship match against Hong Kong, December 2019, Busan, South Korea. (Photo by Chung Sung-Jun/Getty Images)

Chinese streaming platforms Youku and Douyin have acquired digital rights for this month’s East Asian Football Federation E-1 Football Championships.

The rights cover two tournaments: the men's championship featuring the national teams of China, South Korea, Japan and Hong Kong; and the women's championship featuring China, South Korea, Japan and Chinese Taipei.

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