English Premier League club Wolverhampton Wanderers has signed up headphone brand Tezo to its sponsorship portfolio. The global deal sees the brand becomes Wolves' first ever sponsor in the headphone category
DAZN, Adidas sign Women’s UCL broadcast sponsorship, ATA Football forges alliance
Sporting goods brand Adidas has signed as the exclusive global sponsor of Uefa Women’s Champions League coverage for sports streaming platform and global broadcaster DAZN, as well as partner YouTube.
Kansas City NWSL secures jersey sponsorship deal with Saint Luke’s Health System
National Women's Soccer League expansion team Kansas City NWSL has secured a wide-ranging, multiyear deal with Saint Luke’s Health System, which will become the team's principal jersey sponsor starting i…
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
FMA continues AFC rights sales drive with M Plus deal in Macau
Online streaming broadcaster M Plus has acquired rights in Macau to competitions organised by the Asian Football Confederation