The All England Club, which organises the tennis grand slam, has struck a “multi-year” deal with Sony to air the men’s semi-finals as well as the finals in both the men’s and women’s tournaments.
The 3D coverage will be produced in partnership with the BBC, the host broadcaster of the tournament, and will also be offered to international broadcasters. Sony will also work with theatrical distribution partner SuperVision Media to take the action into cinemas.
“Wimbledon is renowned for its heritage and sense of tradition,” said All England Club CEO Ian Ritchie, who said the deal would be particularly useful for engaging younger audiences. “At the same time we are always looking for ways to improve the presentation of The Championships by successfully blending that tradition with innovation.”
Sony Europe president Fujio Nishida added: “With the Live 3D Wimbledon experience available in hundreds of 3D cinemas across the world, many more people will be able to enjoy one of the world’s most iconic sporting events as though they were actually at Wimbledon.”