Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Champion signs World RX deal, Toyota takes leading role with WRC esports
The World Rallycross Championship has named Champion Lubricants as its Official Lubricant Partner for the forthcoming 2020 season and in 2021
Infront renews WEC media rights distribution deal
The Infront agency has signed an extension to its deal with the Automobile Club de l’Ouest (ACO) to remain as the exclusive media rights distributor of the FIA World Endurance Championship.
Spring Media widens speedway portfolio with Danish League deal
The Spring Media agency has secured exclusive global media rights to the Danish Speedway League for four years, from 2022 to 2025