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Viaplay signs Verstappen content deal ahead of Dutch launch

Max Verstappen visits the Red Bull Racing factory on December 15, 2021 in Milton Keynes, England, following his F1 title triumph (by Mark Thompson/Getty Images)

Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.

The contract will see the Dutch Red Bull Racing driver feature in exclusive content for Viaplay viewers.

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