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Verizon secures naming rights to Suns $45m training facility

US telecommunications giant Verizon has secured the naming rights to the Phoenix Suns' new $45m state-of-the-art training facility as part of an expanded partnership with the National Basketball Association team.

The facility, now named the Verizon 5G Performance Center, will aim to set a new standard in sports technology integration, with the 53,000-square-foot practice facility purposefully designed and laden with performance analytics and biometric innovation.

Verizon 5G Ultra Wideband technology will be used throughout the facility, while more than 150 cameras and sensors, along with 3D force plates, will fuse computer vision and motion analysis, player and ball tracking and ShotTracker.

The data will be integrated into every part of basketball operations’ team-building process, optimizing short- and long-term strategic decisions.

As such, 5G Lab data will be used to assist in helping prevent player injuries and shortening return-to-play time; creating personalized training regimens that maximize team and player performance; and helping players cut down on missed shots.

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