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USC, UCLA exit may cost other Pac-12 schools $13m each

LOS ANGELES, CALIFORNIA - NOVEMBER 20: Keaontay Ingram #28 of the USC Trojans rushes as he is tackled by Mitchell Agude #45 of the UCLA Bruins, losing his helmet, during the first quarter at Los Angeles Memorial Coliseum on November 20, 2021 in Los Angeles, California. (Photo by Harry How/Getty Images)

A report released on August 17 shows the planned moves to the Big Ten Conference by the University of Southern California and University California-Los Angeles could mean around $13m (€12.76m) in losses of media rights for each remaining Pac-12 school.

Of the estimated $13m, roughly $9.8m per school, representing as much as 30 per cent of the conference’s media value, would be lost due to the USC exit alone, while around $3.25m, or 10 per cent of the total media value, would be lost with UCLA’s departure. The report was revealed at a University of California Board of Regents meeting held at UCLA. Potential impacts to ticket sales are not a part of those figures.

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