The official motto of the Tokyo 2020 Olympics was revealed yesterday by organisers to be “United by Emotion”.
The motto will be displayed in English only, in a variety of environments and applications including at competition venues, on city street decorations, on licensed goods, and in digital media.
To celebrate its release, a laser will project it onto the Tokyo Skytree tower from this week until March 25. Tokyo 2020 also created a concept video featuring Japanese tennis star Naomi Osaka to “share the key messages behind the Tokyo 2020 Games Motto to the world”. Organisers say these messages are the “universal values” and “unifying power” of sport.
In a press release, they said: “United by Emotion expresses the hope that the spectators, volunteers, and athletes from over 200 National Olympic Committees and the Refugee Olympic Team gathering in Tokyo this summer, as well as the billions watching on television and online across the globe, will come together and understand that there is more that unites than divides them.
“In this age where we so often connect with others without physically meeting, the Tokyo 2020 Games will inspire countless new face-to-face encounters among those participating in and watching events.
“The Games will provide a time and a place where an astounding variety of people – different nationalities, ethnicities, races, genders, cultures, as well as those with and without impairments – can meet and get to know each other and look beyond their differences.
“Sport gives people the opportunity to experience a variety of emotions and passions, and the Tokyo 2020 Games will allow people to witness the courage and competitive spirit of the athletes and voice their support.”
Each Olympics host city chooses its own motto for its games. Tokyo 2020 said the motto “encapsulates the Games vision, capturing the essence of the ideas and concepts that the host city wishes to share with the world.”