German-based company UFA Sports, which has made its name by snapping up TV rights to European soccer clubs, has secured deals with more than half of the clubs playing in the first round of this year’s UEFA Cup competition.
Kansas City NWSL secures jersey sponsorship deal with Saint Luke’s Health System
National Women's Soccer League expansion team Kansas City NWSL has secured a wide-ranging, multiyear deal with Saint Luke’s Health System, which will become the team's principal jersey sponsor starting i…
Gainbridge secures Indiana Pacers naming rights deal
The National Basketball Association's Indiana Pacers will now play at Gainbridge Fieldhouse following a multiyear naming rights deal with Indianapolis-based financial services company Gainbridge
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
UFC signs large-scale deal with Icon Meals
Pact with Texas-based meal provider to focus in part on fighter nutrition