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SweetSpot launches new women’s cycling tour

Sports events and marketing company SweetSpot Group has launched a new elite women’s cycling tour that will see top female cyclists from around the world race against Great Britain’s female Olympic riders.

The Women’s Tour, to be held in May 2014 over five days in south-east England, will be globally televised throughout the competition.

SweetSpot Group – organisers and promoters of The Tour of Britain, the UK’s largest men’s cycling race, and joint organisers of Prudential RideLondon – is seeking commercial partners to sponsor the race with various, tailored sponsorship packages available.

The event will showcase women’s sport and the associated brands that can support elite athletic performance, a healthy lifestyle and femininity.