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Stats Perform extends data and betting video rights deal with Australia’s NBL

The 2020 NBL Grand Final series between the Sydney Kings and Perth Wildcats (by Will Russell/Getty Images)

Sports data and AI technology company Stats Perform has extended and expanded its exclusive official betting data and streaming deal with Australia’s National Basketball League.

The contract includes exclusive live streams for betting, plus collection and distribution of betting data for licensed sportsbooks.

In addition, Stats Perform has also been announced as an official integrity partner of the NBL. Stats Perform’s Integrity Operations team will support the League in its approach to preventing match manipulation and betting fraud through monitoring and intelligence.

The NBL first began working with the company through a deal struck with Perform back in August 2012. Perform agreed a contract with the Basketball Australia governing body allowing the company to provide live coverage of all games from the NBL across multiple digital platforms.

The Perform Group assets were divided in September 2018 to create two separate entities in the form of rights-holding OTT business DAZN, and betting rights, data, news and video company Perform Content, which then merged with US-based sports, data and technology company Stats after investment from Vista Equity Partners, the US private equity firm.

Commenting on the new deal, NBL chief commercial officer Brad Joyner said: “The NBL is almost unrecognisable from when we first started working with Stats Perform but whilst many things have change our need for a trusted partner to safely manage and grow our betting rights distribution has stayed the same and we’re very pleased to renew our partnership.”

The NBL extension comes after the Watch & Bet service of Stats Perform was last week chosen by the Norwegian state lottery’s sportsbook, Norsk Tipping, as its sole live streaming video supplier.

Earlier, Stats Perform agreed a wide-ranging deal with Cricket South Africa covering the governing body’s international and domestic competitions. As CSA’s official data partner, Stats Perform’s Opta and RunningBall brands will collect, analyse and deliver official ‘ultrafast’ data and ball-by-ball event data to global broadcast, media, and betting operators.

Stats Perform will also distribute exclusive live match video streams to licensed global sportsbook operators through Watch&Bet. Stats Perform will also deliver CSA news clips to media worldwide through its editorial content service.

The deal includes live streams and live data for all South Africa home international fixtures, as well as CSA’s domestic competitions.