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Sports Media Venture acquires ZLM cycling tour distribution rights

(Photo credit DAVID STOCKMAN/AFP via Getty Images)

Boutique media-rights agency Sports Media Venture has acquired global distribution rights for the next three years to the Union Cycliste Internationale (UCI) Pro Series ZLM Tour.

The deal for the annual Dutch multi-stage sprint event begins with this year’s edition, scheduled to take place from June 9 to 13.

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